Core Insights - The article highlights the impressive sales performance of Aopu during the 618 shopping festival, achieving over 530 million in sales, showcasing the brand's strong market presence and value in the home appliance sector [1] - Aopu's marketing strategy of "full coverage + deep discounts" has been pivotal in driving sales, combining price advantages with quality service to enhance consumer trust [2] - The brand's continuous innovation in product development, particularly in the bathroom heater category, has solidified its market leadership and consumer recognition [6][8] Marketing Strategy - Aopu has effectively utilized traditional e-commerce platforms like Tmall and JD.com, maintaining a top position in brand rankings, while also leveraging collaborations with key influencers for live-streaming promotions [4] - The brand's marketing efforts have resulted in a staggering 690 million exposures, reinforcing its image as a "national brand" and enhancing consumer awareness [4][17] - Aopu's comprehensive marketing approach includes a significant offline presence, with large-scale advertising campaigns in over 200 cities, further embedding the brand into consumers' daily lives [16][17] Product Innovation - Aopu's success is attributed to its focus on core products and continuous innovation, with flagship products like the thermal bath heater and linear bath heater leading the market for years [6][8] - The introduction of differentiated products such as the beauty cabin bath heater and Smart intelligent sensing bath heater reflects Aopu's ambition to expand beyond traditional functionalities and meet evolving consumer needs [8][13] - The brand's commitment to addressing consumer pain points in both bathroom and kitchen environments has resulted in significant sales, with the kitchen air conditioning series selling 3,000 units during the 618 event [13][16] Long-term Strategy - Aopu's achievements during the 618 festival are seen as a result of its long-term strategic vision, focusing on quality, innovation, and consumer-centric approaches [16][18] - The brand's extensive experience and industry certifications have established a solid foundation for its market dominance and product development [16][18] - Aopu's ongoing commitment to understanding consumer needs positions it well for future growth in the home appliance market, particularly as demand for quality and smart products continues to rise [18]