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A1、Q2国内市场停售!奥迪电动化战略不变,Q6L e-tron今年6月底进商超
Mei Ri Jing Ji Xin Wen· 2025-06-19 10:27
Core Viewpoint - Audi has reversed its plan to stop developing and selling internal combustion engine vehicles by 2033, no longer setting a clear timeline for this transition [1] Group 1: Strategic Adjustments - Audi's CEO stated that the company will not adhere to the original plan of ceasing the development of internal combustion engine vehicles by 2033, with the last batch of fuel vehicles expected to be released globally in 2026 [1] - The decision was influenced by the varying development of the global electric vehicle market, noting that the "tipping point" in North America is being delayed, while it was reached in China last year [1] - Audi's electric strategy and product offerings in the Chinese market will remain unaffected by the adjustment of the internal combustion engine timeline [1] Group 2: Model Discontinuation - Audi plans to eliminate certain fuel models, specifically the A1 and Q2, with no successors planned for these models [3] - The A1 has already been removed from the sales list on the FAW Audi website, while the Q2 is still listed but reportedly has been discontinued by dealers [3][4] - Sales data indicates that the Q2 sold over 2,000 units in the first five months of the year, while the A1's sales data is unavailable due to its long period of discontinuation [4] Group 3: Electric Vehicle Launch - Audi is committed to its electric vehicle strategy, emphasizing the importance of a full electric product lineup as a long-term goal [6] - The Q6L e-tron will be launched with dedicated product experience stores and authorized centers, marking a shift from traditional dealership models [6] - Over 500 authorized stores for the Q6L e-tron are expected to open by mid-July, with the first store set to launch in Beijing [6] Group 4: Production Facilities - The Q6L e-tron will be produced at the FAW Audi Changchun production base, which is central to Audi's electrification strategy in China [7] - This facility is designed for high automation, with a 100% automation rate in welding and 86% in the battery workshop, ensuring high precision and efficiency [9] - Future models, including the A6L e-tron, will also be produced at this facility, which aims to provide a diverse product range covering BEVs, PHEVs, and ICE vehicles [9]