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A1、Q2国内市场停售!奥迪电动化战略不变,Q6L e-tron今年6月底进商超
Mei Ri Jing Ji Xin Wen· 2025-06-19 10:27
Core Viewpoint - Audi has reversed its plan to stop developing and selling internal combustion engine vehicles by 2033, no longer setting a clear timeline for this transition [1] Group 1: Strategic Adjustments - Audi's CEO stated that the company will not adhere to the original plan of ceasing the development of internal combustion engine vehicles by 2033, with the last batch of fuel vehicles expected to be released globally in 2026 [1] - The decision was influenced by the varying development of the global electric vehicle market, noting that the "tipping point" in North America is being delayed, while it was reached in China last year [1] - Audi's electric strategy and product offerings in the Chinese market will remain unaffected by the adjustment of the internal combustion engine timeline [1] Group 2: Model Discontinuation - Audi plans to eliminate certain fuel models, specifically the A1 and Q2, with no successors planned for these models [3] - The A1 has already been removed from the sales list on the FAW Audi website, while the Q2 is still listed but reportedly has been discontinued by dealers [3][4] - Sales data indicates that the Q2 sold over 2,000 units in the first five months of the year, while the A1's sales data is unavailable due to its long period of discontinuation [4] Group 3: Electric Vehicle Launch - Audi is committed to its electric vehicle strategy, emphasizing the importance of a full electric product lineup as a long-term goal [6] - The Q6L e-tron will be launched with dedicated product experience stores and authorized centers, marking a shift from traditional dealership models [6] - Over 500 authorized stores for the Q6L e-tron are expected to open by mid-July, with the first store set to launch in Beijing [6] Group 4: Production Facilities - The Q6L e-tron will be produced at the FAW Audi Changchun production base, which is central to Audi's electrification strategy in China [7] - This facility is designed for high automation, with a 100% automation rate in welding and 86% in the battery workshop, ensuring high precision and efficiency [9] - Future models, including the A6L e-tron, will also be produced at this facility, which aims to provide a diverse product range covering BEVs, PHEVs, and ICE vehicles [9]
2万买大品牌新车,15万能进“豪门”!6月车市促销有点猛
Nan Fang Du Shi Bao· 2025-06-11 04:29
这是"最好"的时期,也是"最坏"的时期。对消费者而言,各种补贴政策叠加车企降价促销,购车成本降至历史低点;在汽车厂商看来,行业利润跌破 4%警戒线,订单背后的"心酸"行内人士都懂。 进入六月份之后,车市各种让利促销进入高潮。2万元不到买到大品牌新车,15万元可以入手传统豪华品牌车型。放在以前,二手车市场"老车"才有的 价格,已经出现在新车报价中。 6月各大车企促销猛 但"限时特价"不容易拿? 进入六月之后,随着端午假期以及粤港澳大湾区车展、重庆车展等主打"卖车"定位的区域车展接踵而至,众多车企推出的优惠措施让人眼花缭乱。 近期,广汽昊铂带来了最新优惠政策:全系可享终生免费充电权益;2024款昊铂HT全国限量置换一口价17.99万元起;2024款昊铂GT全国限量置换一口 价16.39万元起;昊铂HL官方指导价26.98万元起,可享至高3年20万的免息金融政策,至高国补2万元。 广汽埃安第二代AION V(霸王龙)置换补贴至高可享3.5万元;埃安RT 650激光雷达版特惠价14.08万元限量发售;埃安UT购车可至高享受价值2.5万元 的大礼包,而在重庆车展现场,该车5.38万起的"特价"更是让人吃惊。 广汽传祺方 ...
车企拼爆款重塑15万级市场
Group 1 - The automotive market under 150,000 yuan is experiencing a transformation, with both traditional fuel vehicles and new energy vehicles offering advanced features previously found in higher-priced models [1][2] - New energy vehicle companies are launching competitive models in the 100,000 to 150,000 yuan range, with brands like Xiaopeng, BYD, and NIO introducing intelligent features to attract consumers [2][3] - Luxury brands such as Audi and Cadillac are lowering entry-level prices to compete for consumers in the 150,000 yuan market, making previously unattainable models accessible [3] Group 2 - The intense price competition in the automotive industry is driven by a focus on maintaining sales volume, even at the cost of profitability [4] - Industry insiders express concerns about the sustainability of this price war, highlighting risks such as reduced quality and safety standards due to cost-cutting measures [4] - The profitability of the automotive sector is under pressure, with projected profit margins for 2024 at 4.3%, down 0.7 percentage points from 2023, indicating a challenging environment for manufacturers [4]
消费市场热力十足 以旧换新政策红利持续释放
Zheng Quan Ri Bao· 2025-05-05 16:11
5月5日,河北承德中心广场飘落细雨,却丝毫没能阻碍人们的消费热情,尤其是诸如"购物抽汽车"等系 列福利,吸引众人早早汇聚于此。在现场,《证券日报》记者看到,"豪车狂飙,礼惠全承"的彩旗迎风 翻涌,犹如人们"消费享福利"的喜悦心情…… 事实上,这样的火爆场景在"五一"期间并非个例。各地商家纷纷亮出"杀手锏",以消费补贴、满减优 惠、限时秒杀等多元促销形式,掀起全民购物热潮。从线下商场到线上平台,从日用百货到高端家电, 优惠力度空前,旨在为消费者带来实实在在的福利,激发消费市场活力。 点燃消费热潮 这一趋势不仅局限于汽车等大宗消费品领域。一位计划置换扫地机器人的消费者向记者分享其决策过 程:"原计划将旧款科沃斯设备置换为竞品,但获悉品牌推出'跨代际升级计划'后,经实测发现新机型 在算法精度、续航能力等核心指标上已达行业领先水平,最终选择继续支持原品牌。" 从新能源汽车到智能家居,从智能穿戴设备到低碳生活解决方案,新型消费生态正加速成型。政策红利 的持续释放,使"以旧换新"策略升级为企业构建用户忠诚度、激活存量市场的战略支点。 "五一"期间向来是商家促消费的黄金节点,它不仅给予消费者充裕的休闲时光,满足人们外出消费 ...