Core Insights - The departure of Wang Kaiyu, Vice President of Audi FAW New Energy, poses new challenges for the domestic Audi PPE project, which has been in preparation for nearly four years [1][5] - The first model from the PPE platform, the Q6L e-tron family, has recently been launched, but the project faces difficulties in both production and sales [4][6] Production Challenges - Wang Kaiyu was responsible for production and logistics at Audi FAW, focusing on localizing the production of the PPE platform, which requires a significant amount of imported components due to the lack of domestic sourcing [1][4] - The production of the Q6L e-tron family was delayed due to team coordination and software issues, but the most challenging phases have now been overcome, with plans for further models like the A6L e-tron and E6 entering pre-production [4][8] Sales and Market Position - Initial sales of the Q6L e-tron family in Shanghai have been underwhelming, with pricing not competitive enough against other popular electric SUVs like NIO ES8 and Li Auto i8 [7][8] - Audi FAW is attempting a "fusion direct sales" model for the Q6L e-tron and A5L, which may impact short-term sales due to the need for strong digital capabilities and resource allocation [10][11] - The separation of production and sales functions within Audi FAW and Audi FAW Sales Company may hinder decision-making efficiency and market responsiveness, especially in a competitive landscape dominated by integrated players like Tesla [11]