Core Insights - The article highlights the growth and innovation of the internet home service company, Haokang, in the context of China's evolving home service industry [2][4][10] Company Overview - Haokang was established in 2010 in Xiamen and is recognized as a leading internet O2O home service enterprise in China, with operations covering 65 cities and over 10 million family users by April 2025 [8] - The company has trained over 110,000 professional service personnel and provided stable employment for 15,000 migrant workers, with a cumulative salary payout of nearly 10 billion yuan [4] Business Performance - After experiencing a contraction and losses during the pandemic, the company has achieved continuous profitability from 2022 to 2024, with revenue recovering to pre-pandemic levels and profits reaching new highs [6] - In 2024, the company's revenue exceeded 1.1 billion yuan, and from January to May 2025, revenue reached 430 million yuan [6] Service Innovations - Haokang has introduced several innovative service strategies, including a "service license" system ensuring all employees are certified, and a commitment to redo services for free if customers are dissatisfied, leading to a customer satisfaction rate that is continuously improving [4][6] - The company has launched the "Haokang Home Service Insurance," which links policies to orders, ensuring comprehensive protection for consumers and service providers [6] Industry Trends - The home service market in Xiamen has seen a compound annual growth rate (CAGR) of 203.2% from 2022 to 2024, significantly outpacing the average of 15 other sub-provincial cities [10] - The local government is actively encouraging home service companies to expand into new service areas and enhance digital transformation, integrating home services with sectors like elderly care, childcare, property management, and healthcare [10]