好效保・粉红卫士
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泰康在线携手泰康溢彩助力“困境妇女两癌帮扶”项目,共织乡村振兴健康网
Cai Fu Zai Xian· 2025-09-15 09:27
Group 1 - The core viewpoint emphasizes the importance of women's health as a reflection of social progress and public welfare, particularly in the context of the "Healthy China 2030" strategy [1] - The company, Taikang Online, has launched a project to support women suffering from cervical and breast cancer in Guizhou Province, demonstrating its commitment to social responsibility and women's health [1][4] - Taikang Online has developed specialized insurance products addressing the unique health needs of women, including the "Pink Guardian" for breast cancer patients and the "Cervical Guardian Star" for cervical cancer patients, providing comprehensive medical coverage [3][4] Group 2 - The company has provided services and protection to over 120 million women, showcasing its extensive reach in the health insurance sector [3] - The donation event was part of a long-term plan, with the company committing to continue the "Difficult Women Cancer Support" project over the next three to five years, integrating financial support, health services, and insurance protection [6] - Taikang Online aims to innovate the "insurance + public welfare" model, creating a comprehensive coverage ecosystem that includes hospitalization, outpatient services, and a full-cycle protection approach in the commercial insurance industry [8]
以医药融合打造带病体保险创新标杆 泰康在线“好效保・粉红卫士”荣获金口碑奖
Sou Hu Wang· 2025-06-18 05:40
Core Viewpoint - The article highlights the recognition of Taikang Online's "Good Effect Insurance - Pink Guardian (Drug-Free Version)" as an innovative insurance product in the field of breast cancer recurrence protection, showcasing the shift in commercial health insurance from "insuring healthy people" to "insuring people's health" [1][3]. Group 1: Product Innovation and Features - Taikang Online launched the "Good Effect Insurance - Pink Guardian" in 2022, providing specialized protection for post-operative breast cancer patients, addressing a gap in the market for insurance covering pre-existing conditions [3][5]. - The upgraded "Drug-Free Version" offers dual protection through reimbursement and lump-sum payment, with a maximum reimbursement of 1 million for recurrence medical expenses and a one-time payment of 50,000 to 500,000 upon diagnosis of recurrence or metastasis [3][4]. - The product includes a dynamic special drug directory covering 58 innovative breast cancer drugs with a 100% reimbursement rate, and it extends medical service networks to 29 quality private specialty institutions and over 1300 DTP pharmacies [4][6]. Group 2: Market Demand and Strategic Positioning - The increasing incidence of breast cancer and the high medical expenses associated with recurrence highlight a significant protection gap in the market, driving demand for comprehensive health insurance solutions [5][6]. - Taikang Online's "Good Effect Insurance" series includes specialized coverage for various cancers, such as thyroid cancer, lung cancer, colorectal cancer, and lymphoma, demonstrating a commitment to addressing the needs of patients with pre-existing conditions [5][6]. - The company aims to create a full-cycle insurance system that integrates medical services, pharmaceutical resources, and financial solutions, enhancing service efficiency and patient care [6]. Group 3: Technological and Resource Integration - Taikang Online leverages its group medical and nursing system to establish a nationwide medical network, providing various medical services and home rehabilitation support [6]. - The company has developed a digital risk control system and an AI customer service platform, enhancing operational efficiency and risk management capabilities [6]. - The integration of commercial insurance with the pharmaceutical industry is seen as a key pathway to solving the protection challenges faced by patients with pre-existing conditions [6].