Core Insights - The company is enhancing support for the county's real economy through various initiatives, including customer visits, product innovation, and service quality improvements [1][2] Group 1: Financial Support Initiatives - The bank has provided comprehensive financial support for agriculture, small enterprises, and community families, with a total loan balance of 20.405 billion yuan as of the end of May, reflecting an increase of 589 million yuan since the beginning of the year [1] - A "thousand enterprises and ten thousand households" outreach program has been implemented to understand customer needs better, resulting in 12,900 customer visits and 612 loans issued amounting to 172 million yuan [1] Group 2: Product Innovation - The bank has introduced various tailored credit products to meet the diverse financing needs of local customers, such as "Good Yuncheng Grain Loan" for grain purchasing clients and "Good Yuncheng Agricultural Loan" for farming clients [2] - The bank is also collaborating with government and guarantee institutions to offer products like "Entrepreneur Guarantee Loan" and "Shandong Guarantee Agricultural Loan" to reduce financing costs for eligible customers [2] Group 3: Service Efficiency - The bank has established multiple online and offline channels for loan applications, ensuring a streamlined approval process with specific turnaround times for different types of loans [2] - The bank has improved mobile payment security and convenience for local small businesses, activating services for 4,700 micro-enterprises and facilitating an average of 7,000 transactions daily [2]

Core Viewpoint - The article highlights the role of local financial institutions, particularly the Yuancheng Rural Commercial Bank, in supporting the preservation and development of intangible cultural heritage (ICH) through financial services and loans to local artisans and businesses [1][2][3]. Group 1: Financial Support for Cultural Heritage - The Yuancheng Rural Commercial Bank has provided significant financial support to local ICH enterprises, with a total of 32.35 million yuan disbursed to 39 ICH and handmade enterprises [3]. - The bank has implemented a "green channel" for loan applications, ensuring priority processing for ICH enterprises to meet their financial needs [3][5]. - Specific examples include the provision of 1.4 million yuan to support the establishment of the Shandong Lacquer Art Museum, which has since attracted over 80,000 visitors and trained over 960 local artisans [2]. Group 2: Individual Success Stories - Li Cheng, a national labor model and lacquer art inheritor, received 1.4 million yuan in funding to establish a lacquer art museum, which has become a hub for ICH training [2]. - Zhao Xin, known as the "Flower Cake Girl," secured 800,000 yuan to start a flower cake workshop, successfully training local villagers and promoting traditional craftsmanship [4]. - Yang Qifen, a former impoverished villager, received 100,000 yuan to expand his rattan weaving business, which has helped lift more villagers out of poverty [6][7]. Group 3: Innovative Financial Products - The bank has developed over 10 specialized loan products, such as "Good Yuan Women's Loan" and "Good Yuan Youth Loan," to cater to various local business needs [7]. - The bank has established a system of on-site financial services, conducting 37,600 visits to enhance customer engagement and service delivery [7].