Investment Rating - The report maintains a "Buy" rating for Shoulu Hotel (600258) with a target price based on the last closing price of 15.35 [1][10]. Core Views - Shoulu Hotel's performance has shown resilience with revenue growth despite industry challenges, driven by accelerated store openings and a focus on high-margin hotel management services [4][5][10]. - The company has opened 664 new hotels in the first half of 2025, a significant increase from 567 in the same period of 2024, indicating a strong expansion strategy [6][10]. - The report forecasts a steady increase in net profit for the years 2025 to 2027, with expected growth rates of 10.14%, 10.77%, and 9.63% respectively [10][11]. Summary by Sections Financial Performance - For the first half of 2025, Shoulu Hotel reported revenue of 3.661 billion yuan, a slight decrease of 1.93% year-on-year, while net profit increased by 11.08% to 397 million yuan [4][10]. - The hotel management segment saw revenue growth of 11.7%, contributing to 30.89% of total revenue, while hotel operations experienced a decline of 7.85% [5][8]. Operational Metrics - The average daily room rate (ADR) for Q2 2025 was 242 yuan, down 2% year-on-year, with an occupancy rate of 68.2%, a decrease of 1.5 percentage points [7][10]. - The company has a total of 7,268 hotels as of the first half of 2025, with 2,132 being mid-to-high-end hotels, representing 29.3% of the total [6][9]. Future Projections - The report projects revenues of 8.061 billion yuan for 2025, with a growth rate of 4% [11]. - Earnings per share (EPS) are expected to be 0.8 yuan in 2025, with corresponding price-to-earnings (PE) ratios of 19x, 17x, and 16x for the years 2025 to 2027 [10][11].