Core Insights - The Zhengzhou Marathon is emerging as a significant platform for attracting tourists, promoting consumption, and shaping the city's identity, with nearly 25,000 runners participating in the recent event [1] - The marathon distinguishes itself through its deep cultural integration, particularly focusing on surname culture, which is a unique aspect of the event [2][4] Cultural Integration - Zhengzhou Marathon is recognized for its rich historical background and unique cultural expression, making it the "most culturally atmospheric marathon" [2] - The event incorporates local cultural elements into the race design, branding, and participant experience, transforming abstract cultural concepts into tangible experiences [3] - The marathon features a "surname marathon" concept, emphasizing the cultural significance of surnames in Henan, which is a major birthplace of Chinese surname culture [2][3] Event Experience - Participants engage with surname culture through various interactive elements, such as personalized medals and custom badges, enhancing the cultural significance of the race [3] - The marathon route showcases historical landmarks and cultural heritage, creating a unique cultural experience for runners [3][4] - The event includes cultural performances, such as traditional opera, providing a distinctive regional cultural experience for participants [3] Brand Development - Zhengzhou Marathon emphasizes a "content is king" approach in its branding strategy, focusing on long-term cultural engagement rather than short-term hype [4] - The marathon has established a strong brand identity through consistent thematic development and visual branding, enhancing its recognition and cultural affinity [4] Community Engagement - The event saw the participation of 3,555 volunteers, who played a crucial role in ensuring the smooth operation of the marathon and served as cultural ambassadors [7] - The integration of sports, culture, and community service creates a profound cultural experience, allowing participants to deeply connect with the historical and modern vibrancy of Zhengzhou [7] Cultural Confidence - The marathon serves as a platform for promoting cultural confidence and national pride, attracting participants from nearly 40 countries and regions [8] - The event has gained recognition as a model for cultural dissemination, showcasing the potential of sports events to enhance cultural identity and community engagement [8][10]