Core Insights - The trend of "rational drinking" is reshaping the alcohol industry, with younger consumers preferring low-alcohol and non-alcoholic options, indicating a shift from traditional drinking culture to a more mindful approach [1][12][16] Group 1: Rational Drinking Concept - The concept of "rational drinking" has historical roots in China, with references dating back to ancient texts warning against excessive drinking [2] - The modern interpretation of rational drinking was introduced in China in 2004 by international spirits companies, and the first "National Rational Drinking Day" was established in 2015 [2] Group 2: Market Trends - A report indicates that 63% of consumers aged 18-35 prefer low-alcohol beverages, while the consumption of high-alcohol spirits has decreased by 12% year-on-year [6] - The search volume for "low-alcohol" and "natural wine" on e-commerce platforms has increased by 145% from 2023 to 2024 [6] - The low-alcohol market in China is projected to reach 700 billion yuan by 2025, with the 18-35 age group contributing over 60% of the market share [8] Group 3: Non-Alcoholic and Low-Alcohol Beverages - The trend of non-alcoholic beer is gaining momentum, with searches for non-alcoholic options increasing over four times year-on-year [12][13] - Major brands are launching low-alcohol products, with companies like Moutai and Wuliangye investing in this segment to capture the changing consumer preferences [12] Group 4: Hangover Remedies - The hangover remedy market in China is growing at an annual rate of 27%, expected to exceed 100 billion yuan by 2025 [9][10] - The market has evolved from traditional remedies to include functional foods and beverages, with various companies introducing innovative products [10][11] - The main categories of hangover remedies include those that accelerate alcohol metabolism and alleviate post-drinking symptoms, with traditional Chinese herbs gaining popularity [11]