你知道你的饮酒风险等级吗？ 你知道喝咖啡、冷水冲身对醒酒没用吗？ 你知道喝一杯500ml10度的啤酒，身体摄入的酒精量和卡路里是多少吗？ …… 这些看似简单，有时却会直接影响生命健康的问题，被一个小程序以通俗易懂的形式呈现了出来。 6月30日，国际烈酒集团帝亚吉欧升级的"理性饮酒DRINKiQ"微信小程序正式上线。消费者登录小程序 后可以测试个人饮酒风险、了解有关酒的问题、学习"理性饮酒"知识图谱，获取针对性的"理性饮酒"方 案。 酒后驾车、过度饮酒、未成年人饮酒等问题，不仅伤害了饮用者的身体健康，也为社会带来了诸多矛盾 问题。 如何帮助消费者正确理解"理性饮酒"？帝亚吉欧用升级版的小程序给出了不一样的答案。 "原来酒精摄入量不等于酒精度数""我一直以为我是千杯不醉，没想到是高风险人群""适量饮酒的代替 方案原来这么多"……体验完小程序的消费者们分享着自己的感受。 通过使用"理性饮酒DRINKiQ"小程序会发现，与其说这是一个简单的"宣传"平台，不如视为一个互动体 验场。比如，全新上线的"酒精计算器"功能，能帮助消费者清晰了解不同酒类饮品的酒精摄入量，从而 帮助爱酒人士制定个性化的饮酒方案。 而"饮酒自测"" ...

Core Insights - The trend of "rational drinking" is reshaping the alcohol industry, with younger consumers preferring low-alcohol and non-alcoholic options, indicating a shift from traditional drinking culture to a more mindful approach [1][12][16] Group 1: Rational Drinking Concept - The concept of "rational drinking" has historical roots in China, with references dating back to ancient texts warning against excessive drinking [2] - The modern interpretation of rational drinking was introduced in China in 2004 by international spirits companies, and the first "National Rational Drinking Day" was established in 2015 [2] Group 2: Market Trends - A report indicates that 63% of consumers aged 18-35 prefer low-alcohol beverages, while the consumption of high-alcohol spirits has decreased by 12% year-on-year [6] - The search volume for "low-alcohol" and "natural wine" on e-commerce platforms has increased by 145% from 2023 to 2024 [6] - The low-alcohol market in China is projected to reach 700 billion yuan by 2025, with the 18-35 age group contributing over 60% of the market share [8] Group 3: Non-Alcoholic and Low-Alcohol Beverages - The trend of non-alcoholic beer is gaining momentum, with searches for non-alcoholic options increasing over four times year-on-year [12][13] - Major brands are launching low-alcohol products, with companies like Moutai and Wuliangye investing in this segment to capture the changing consumer preferences [12] Group 4: Hangover Remedies - The hangover remedy market in China is growing at an annual rate of 27%, expected to exceed 100 billion yuan by 2025 [9][10] - The market has evolved from traditional remedies to include functional foods and beverages, with various companies introducing innovative products [10][11] - The main categories of hangover remedies include those that accelerate alcohol metabolism and alleviate post-drinking symptoms, with traditional Chinese herbs gaining popularity [11]

在中国，为减少酒驾带来的危害，各方在积极行动，包括增强饮酒人群的安全意识、强化"喝酒不开 车"的底线思维、鼓励餐饮场所提供代驾服务、执法部门加大查处力度等。 作为酒企代表，保乐力加中国也承担起了这份守护安全的使命。 当"为了TA，不酒驾"的标语出现在上海100多个酒吧、餐厅、KTV，保乐力加已经用情感的共鸣将"教 育"变为对话，将宣传变为主动参与的行动。 在"5·25"交通安全宣传日来临之际，国际知名进口烈酒与葡萄酒公司保乐力加中国发起以"为了TA，不 酒驾"为主题的公益宣传活动，引导公众从自己、亲人、朋友、宠物等多元视角反思酒驾的潜在风险， 为了自己在乎的"TA"摒弃侥幸心理，拒绝酒驾。 本次活动采取线上线下相融合的多种方式，通过理性饮酒教育、拒绝酒驾方案、派发代驾券等具体举 措，倡导"酒后不驾车"理念，用实际行动杜绝"酒驾"。 十万人因酒驾死亡 ：宣传酒后不驾车，任重道远 在酒精编织的"欢乐"氛围中，酒驾成了一道残酷的裂痕。根据世界卫生组织的数据，在全球范围内，因 酒驾导致的交通事故死亡人数高达数十万之众。 2017年，保乐力加中国将"互联网+"概念引入"理性饮酒"中，与滴滴代驾推出"叫个代驾"服务。而后 ...