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活力中国调研行丨从“世界工厂”到“潮玩之都” 东莞“智造力”让创意变爆款
Xin Lang Cai Jing· 2025-07-05 02:21
Core Insights - Dongguan, known as the "World Factory," is emerging as a hub for the trendy toy industry, being referred to as "China's Trendy Toy Capital" [1] - Approximately 85% of trendy toy products in China are produced in Dongguan, with over half originating from Shipai Town [1] Group 1: Manufacturing and Innovation - Dongguan's manufacturing capabilities are highlighted by the rapid production of a 27-meter giant emblem for the 2022 Qatar World Cup, completed in just 33 days [7] - The local supply chain can respond quickly, with automated production lines and AI assistance reducing the time from design to finished product to mere hours [9] - Dongguan is transitioning from merely producing for others to creating its own products and promoting its culture globally [11] Group 2: Cultural Integration and Market Expansion - The emergence of original local IPs, such as the "Ben Chao Gang Mu" themed trendy toys, showcases the blend of traditional culture with modern gaming [3] - The "Wa San Sui" toy has gained immense popularity in Southeast Asia, demonstrating the global appeal of Dongguan's innovative products [5] - The synergy of creativity, efficient supply chains, and cultural elements is driving the global success of Chinese trendy toys [13]