Core Viewpoint - The article highlights the transformation of Dongguan from a "world factory" to a "trendy toy capital," driven by the booming demand for Chinese original IPs and the city's robust manufacturing capabilities [1][9]. Industry Overview - Dongguan produces 25% of global anime derivatives and 80% of China's trendy toys, establishing a complete industry chain from IP design to smart manufacturing and cross-border circulation [1][5]. - The market share of Chinese trendy toys in overseas markets is projected to rise from 3% in 2020 to 18% by 2025, indicating strong growth potential [1]. Manufacturing and Supply Chain - Dongguan's manufacturing sector has evolved from OEM to ODM, significantly enhancing its production capabilities and technical expertise, particularly through decades of experience working with global brands like Disney and Marvel [5][12]. - The city has developed a collaborative network among its various towns, each specializing in different aspects of toy production, which supports rapid response to market demands [5][12]. Innovation and Technology - Companies like Weisi are adopting modular approaches and advanced technologies such as 3D printing and AI to streamline production processes, reducing mold development time by 80% and overall production cycles from 60 days to 10 days [7][16]. - The establishment of AI technology sharing centers aims to integrate AI into toy design and manufacturing, enhancing the industry's innovation capabilities [16]. IP Development and Market Trends - The trend of developing original IPs is becoming a focal point for many Dongguan toy companies, with firms like ToyCity and Mo Dong He focusing on creating unique characters and stories to drive sales [6][11]. - The rise of Z-generation consumers is fueling demand for emotional value in products, leading to a surge in the popularity of original IPs and trendy toys [9][13]. Government Support and Future Prospects - Dongguan has implemented various supportive policies to foster the growth of the trendy toy industry, including financial incentives for R&D and market expansion [12][13]. - The city is positioning itself as a hub for trendy toy IP transformation, aiming to create a comprehensive ecosystem that integrates design, production, and sales [13][16].

Core Insights - Dongguan, known as the "World Factory," is emerging as a hub for the trendy toy industry, being referred to as "China's Trendy Toy Capital" [1] - Approximately 85% of trendy toy products in China are produced in Dongguan, with over half originating from Shipai Town [1] Group 1: Manufacturing and Innovation - Dongguan's manufacturing capabilities are highlighted by the rapid production of a 27-meter giant emblem for the 2022 Qatar World Cup, completed in just 33 days [7] - The local supply chain can respond quickly, with automated production lines and AI assistance reducing the time from design to finished product to mere hours [9] - Dongguan is transitioning from merely producing for others to creating its own products and promoting its culture globally [11] Group 2: Cultural Integration and Market Expansion - The emergence of original local IPs, such as the "Ben Chao Gang Mu" themed trendy toys, showcases the blend of traditional culture with modern gaming [3] - The "Wa San Sui" toy has gained immense popularity in Southeast Asia, demonstrating the global appeal of Dongguan's innovative products [5] - The synergy of creativity, efficient supply chains, and cultural elements is driving the global success of Chinese trendy toys [13]