Core Insights - Dongguan, known as the "World Factory," is emerging as a hub for the trendy toy industry, being referred to as "China's Trendy Toy Capital" [1] - Approximately 85% of trendy toy products in China are produced in Dongguan, with over half originating from Shipai Town [1] Group 1: Manufacturing and Innovation - Dongguan's manufacturing capabilities are highlighted by the rapid production of a 27-meter giant emblem for the 2022 Qatar World Cup, completed in just 33 days [7] - The local supply chain can respond quickly, with automated production lines and AI assistance reducing the time from design to finished product to mere hours [9] - Dongguan is transitioning from merely producing for others to creating its own products and promoting its culture globally [11] Group 2: Cultural Integration and Market Expansion - The emergence of original local IPs, such as the "Ben Chao Gang Mu" themed trendy toys, showcases the blend of traditional culture with modern gaming [3] - The "Wa San Sui" toy has gained immense popularity in Southeast Asia, demonstrating the global appeal of Dongguan's innovative products [5] - The synergy of creativity, efficient supply chains, and cultural elements is driving the global success of Chinese trendy toys [13]

6月10日，在永乐2025春季拍卖会上，一款显示为初代藏品级薄荷色的Labubu最终以108万元的价格完成竞拍。这款有九颗尖牙、圆脑袋、大 眼睛、长耳朵的潮玩Labubu，自2024年以来，再一次掀起文化出海的热潮。 这段时间，东莞市鼎艺创意文化有限公司创始人王卫平格外忙碌。作为泡泡玛特商场美陈供应商，他也跟着Labubu不断出国，在海外各大商场 布置展览，为泡泡玛特出海贡献着东莞力量。 今年上半年，Labubu从东南亚一路火至全球。在纽约世贸中心、伦敦牛津街、东京街头，无数年轻人排着长队，眼睛紧紧盯着门店橱窗里那个 龇着小尖牙，有着强烈反差感的森林小精灵。 但很少有人知道，在这股潮玩出海热潮背后，是"中国潮玩之都"东莞的制造业加持。 2010年，泡泡玛特创始人王宁在北京中关村创办泡泡玛特。到2017年，泡泡玛特签下自己的IP，并先后推出Molly和Labubu形象潮玩。而来自 东莞的潮玩，开始以潮玩制造大市的身份介入其中。 为了解决供应链问题，王宁曾在东莞各个工厂之间奔波。当时的东莞，已是全球最大的玩具产业带聚集地。 相关数据显示，到2020年时，已 有超过30家东莞代工厂、合作企业为泡泡玛特供货。 此次L ...