Core Insights - The rise of the "sample economy" in the beauty industry is driven by changing consumer preferences, particularly among younger generations, who are increasingly opting for smaller, more convenient products during travel [1][4][7] - The market for beauty samples is projected to grow significantly, evolving from a supplementary market into a standalone sector worth hundreds of billions to potentially a trillion yuan [4][7] Group 1: Market Trends - The "double holiday" has sparked a surge in demand for beauty samples, with consumers favoring smaller products like 5ml serums and 15ml creams over traditional full-size items [3][4] - Online sales data from platforms like Taobao shows that sample sets from international brands are becoming bestsellers, with significant sales figures reported for various products [3][4] Group 2: Consumer Behavior - The trend towards "lightweight travel" is a key driver, as strict liquid limits and the risk of damage to full-size products make samples more appealing for consumers seeking convenience [3][4] - The sample economy allows consumers, especially budget-conscious younger generations, to experience high-end brands at a lower financial risk, promoting a "try before you buy" mentality [7][9] Group 3: Industry Challenges - Despite the growth potential, the sample market faces issues such as counterfeit products and a lack of regulatory compliance, which pose risks to consumer trust and market integrity [9][10] - The absence of a robust anti-counterfeiting system for samples makes it difficult for consumers to verify product authenticity, leading to concerns about the prevalence of fake goods [9][10] - Regulatory challenges include non-compliance with labeling requirements, as many products lack necessary information, which has led to penalties for companies in the sector [10]