Core Viewpoint - The travel photography brand "Platinum Travel Photography" has been reported to have "disappeared" and owes consumers money, prompting a response from popular livestreamer Li Jiaqi who has promised refunds and compensation for affected customers [1][3]. Group 1: Company Issues - Multiple consumers have reported issues with Platinum Travel Photography, including undelivered services and difficulties in refunding deposits, with some stating they have not received products ordered as far back as May 2024 and 2025 [3]. - The company has faced financial difficulties since the pandemic, leading to a decline in marriage rates and increased operational costs, resulting in ongoing losses and the decision to reduce travel photography operations and close unprofitable stores [7]. - The company has a history of partnerships with various internet platforms and has been recognized as a pioneer in the online-to-offline (O2O) e-commerce model since its establishment in 2010 [4]. Group 2: Response and Public Reaction - Li Jiaqi announced three compensation plans for affected customers during a livestream, which included immediate refunds for unfilmed orders and cash compensation for those who had filmed but not received their photos [1]. - The hashtag related to Li Jiaqi's commitment to refunding Platinum Travel Photography orders trended on Weibo, reaching the second position on the hot search list with nearly 92 million views [1].

#李佳琦承诺赔付铂爵旅拍订单#的词条也冲上微博热搜榜，最高位置达到第2位，在榜时间超 13小时，阅读量近9200万。李佳琦负责任的举动也引发大量网友点赞。 【导读】铂爵旅拍被曝"跑路"，李佳琦承诺退款赔付 中国基金报 综合中新经纬、九派新闻、潇湘晨报等 近期，头部旅拍品牌"铂爵旅拍"被曝"失联跑路、拖欠消费者费用"，引起关注。 对此，7月24日，头部带货主播李佳琦在直播中表示，最近看到不少关于铂爵旅拍履约难的问 题，对在直播间购买了铂爵旅拍产品但还没有完成拍摄的用户深表歉意，这种状况确实始料 未及。 李佳琦在直播间宣布三种赔付方案：对于已核销未拍摄的用户，李佳琦直播间将先行赔付退 款；对于已核销已拍摄但未取得底片的用户，直播间将发放一定金额的现金补偿，并协助用 户拿到底片；对于未核销的用户，建议用户尽快联系平台退款，直播间客服也将提供售后沟 通协助支持。 天眼查信息显示，铂爵旅拍关联公司铂爵旅拍文化集团有限公司成立于2014年12月，风险信 息显示，该公司现存多条股权冻结信息，被执行人包括许春盛、厦门铂金鼎丰股权投资管理 合伙企业（有限合伙）等。 | -- 吖：李佳琦快人一步退款,为铂爵旅拍用户提供保障,责任 ...