转自：人民日报客户端 9月21日，2025"一带一路"媒体合作论坛中外媒体联合采访团来到云南大理祥云县。来自亚洲、欧洲、 非洲国家的数十名媒体记者走进位于该县沙龙镇的申洱花卉产业园基地，探访包装整理车间、温室大 棚、京东玫瑰包销生产区域等，了解鲜花从种植、采摘、分级、冷链，再到京东全国物流网络的农业全 产业链情况。 据介绍，申洱花卉产业园基地采取"沪滇协作＋政企合作"模式，由上海虹华园艺公司投资建设。基地总 面积652亩，建设完成生产温室480余亩，常年在基地务工人员近300人。 "我们吸纳周边村庄劳动力就业，将一个个朴实的农民朋友培养成精气神十足的产业工人、技术能手、 管理能手，大家的生活幸福指数明显提升。"虹华园艺—大理天华生物场区负责人陈志星说，特别是"祥 云花匠"劳务品牌，让村民实现家门口务工，月均工资达3500元，解决了当地群众挣钱、顾家兼顾难等 问题。 卉。"在这个特定市场，鲜花的新鲜度至关重要。这类电商平台不仅提升了生产潜力，还成功拓展了新 客户群体，这正是其价值所在。" 申洱花卉产业园基地位于祥云县青海湖周边，平均海拔1950米，常年阳光充足，气候稳定，为鲜花生长 提供了得天独厚的环境。在基地 ...

Group 1 - The core viewpoint of the articles highlights the increasing momentum of China-Africa economic and trade cooperation, with significant growth in various sectors, particularly in agriculture and green technology [1][2][3] - The import of coffee from Africa to China has surged, with a year-on-year increase of 70.4% in the first quarter of this year, indicating a strong demand for African agricultural products [1] - Chinese exports of new energy vehicles, lithium batteries, and photovoltaic products to Africa have seen substantial growth, with increases of 291%, 109%, and 57% respectively [2] Group 2 - The e-commerce sector in Africa is experiencing rapid growth, with platforms like Kilimall attracting over 10,000 daily viewers through live streaming, showcasing the potential of the African market [3] - The total trade volume between China and Africa reached 963.21 billion yuan in the first five months of this year, marking a year-on-year growth of 12.4% and setting a historical record for the same period [3] - The establishment of trade companies and the introduction of Chinese products in Africa, such as solar energy products and consumer goods, are contributing to the expansion of trade relations [2][3]

Core Viewpoint - The travel photography brand "Platinum Travel Photography" has been reported to have "disappeared" and is allegedly defaulting on consumer payments, prompting a response from popular livestreamer Li Jiaqi who has promised refunds and compensation to affected customers [2][3]. Group 1: Company Issues - Multiple consumers have reported issues with Platinum Travel Photography, including undelivered services and difficulties in refunding deposits. Some customers mentioned that they had ordered wedding photography packages in May 2024 and had not received any products, while others stated that they had paid deposits in 2025 without receiving any services [3]. - Platinum Travel Photography was established in 2010 and pioneered the O2O e-commerce model in the travel photography industry. The brand has collaborated with various internet platforms and has been recognized as the "founder of travel photography" by the China Portrait Photography Association [4]. - The company has faced financial difficulties, citing a decline in marriage rates and increased competition in the industry, leading to ongoing losses. As a result, it has decided to reduce its travel photography business and close some unprofitable stores [6]. Group 2: Response and Compensation - On July 24, Li Jiaqi announced three compensation plans for customers affected by Platinum Travel Photography's issues: refunds for users who had purchased but not completed their photography, cash compensation for those who had completed their photography but not received their photos, and advice for users who had not redeemed their services to contact the platform for refunds [2]. - Li Jiaqi's commitment to refunding orders from Platinum Travel Photography gained significant attention on social media, reaching the second position on Weibo's trending list with nearly 92 million views [2].

Core Viewpoint - The sales of top live-streaming e-commerce hosts have halved during the 2024 Double 11 shopping festival, with return rates for popular women's clothing stores soaring above 90%, prompting many e-commerce operators to return to traditional shelf-based e-commerce models. This shift is attributed to the decline of traffic dividends, high operational costs, and a return to rational consumer behavior, indicating that relying solely on impulse buying driven by interest e-commerce and big data recommendations is not sustainable [1]. Group 1: E-commerce Models - Shelf e-commerce is a fundamental model that mirrors traditional offline supermarkets by categorizing products online to attract users to search and purchase actively [2]. - Content e-commerce has emerged as a new shopping method that uses high-quality content (text, short videos, live streams) to subtly guide consumer behavior, where "content is the marketplace" [5]. - Live-streaming e-commerce involves hosts showcasing products in real-time and interacting with consumers, driven by emotional decision-making, and differs from other content e-commerce by emphasizing user participation [11]. Group 2: Advantages and Disadvantages - Shelf e-commerce advantages include a wide range of products, one-stop shopping convenience, stable logistics, and mature after-sales systems, while disadvantages include intense competition, low margins, and insufficient personalized recommendations [7]. - Content e-commerce benefits from driving consumption through integrated product information and high user engagement, but faces challenges such as low brand loyalty and high impulse purchase return rates [8][15]. - Live-streaming e-commerce has high impulse purchase characteristics and fosters trust through real-time interaction, but it also suffers from high return rates and limited market reach [16]. Group 3: Comparative Analysis - The driving logic of shelf e-commerce is search and comparison (user finds products), while content e-commerce relies on content to stimulate interest (products find users), and live-streaming e-commerce focuses on real-time interaction [17]. - User roles differ across models: shelf e-commerce users are active shoppers, content e-commerce users are content consumers, and live-streaming e-commerce users are audience members [17]. - Core scenarios vary: shelf e-commerce is for clear demand orders, content e-commerce stimulates demand during browsing, and live-streaming e-commerce relies on time-limited promotions [17]. Group 4: Industry Insights - The e-commerce landscape is evolving, and regardless of the chosen model, success hinges on analyzing and monitoring transaction efficiency, including return rates and conversion costs [1]. - Nine Numbers Cloud BI provides real-time data analysis and monitoring capabilities for e-commerce businesses, supporting multi-dimensional evaluation of return performance and profit margin calculations to identify high-profit products and loss items [1].