Core Viewpoint - The article discusses the decline of the wedding photography company, Bojue Travel Photography, highlighting its operational struggles, customer complaints, and the broader industry challenges due to decreasing marriage rates and economic downturns [4][5][16]. Group 1: Company Overview - Bojue Travel Photography, headquartered in Xiamen, has faced numerous complaints regarding store closures and unresponsive customer service [4]. - The company has historically been a leader in the wedding photography sector, with over 100 travel photography bases globally and significant marketing efforts, including sponsorships and celebrity endorsements [8][20]. - At its peak, Bojue's annual revenue approached 1 billion yuan, with an average of 100,000 wedding photography orders per year [20]. Group 2: Current Challenges - The company is currently scaling back its travel photography business, closing unprofitable stores, and undergoing organizational restructuring due to ongoing financial losses [9][16]. - Complaints from customers include difficulties in obtaining refunds and completed photography services, with many reporting that the company has become unresponsive [10][9]. - Employees are also facing significant delays in salary payments, with reports of wages being overdue for up to five months [15][12]. Group 3: Industry Context - The wedding photography industry is experiencing a downturn, exacerbated by a decline in marriage rates, which fell from 13.5 million couples in 2013 to an estimated 6.1 million in 2024, marking a 40-year low [8]. - The shift in consumer behavior, with younger generations opting out of marriage, has negatively impacted related businesses, including wedding photography [8]. - The company's reliance on a prepayment model for services poses a risk of cash flow issues, especially in a challenging market environment [16][21]. Group 4: Financial Implications - Bojue Travel Photography reportedly has a debt of approximately 15 million yuan in unpaid salaries, with additional liabilities from customer deposits [19][20]. - The company’s current operational model, which includes a significant amount of pre-sold services, could lead to a total liability of up to 120 million yuan if the service delivery cycle extends to two years [21]. - The financial strain is compounded by negative publicity and operational challenges, making it difficult for the company to secure new investments or funding [18][16].

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以下文章来源于风声声 ，作者狗蛋本蛋 风声声 . 聚焦商业观察，专注深度内容 根据铂爵的说法， 疫情以来经济下行，行业内卷加剧，消费持续降级，再加上结婚率持续走 低，导致婚纱旅拍成本居高不下，他们公司的该项业务一直处于亏损状态，严重拖累其他业 务板块。 来源|风声声 一群穿着婚纱的新娘，一群穿着黑色礼服的新郎，轮流挥舞着拳头，用咆哮的方式喊广告 词： 婚纱照，去哪拍，铂爵旅拍，想去哪拍就去哪拍。 这曾经是狗蛋最讨厌的广告之一。 不过，以后很难再看到这家公司的洗脑广告了。 铂爵旅拍总部位于厦门，厦门市场监管部门工作人员最近表示，目前接到大量关于铂爵旅拍 的投诉，涉及店铺停业、售后失联等问题，他们现场查看发现，铂爵公司处于停业状态。 针对网上盛传的"跑路"说法，铂爵旅拍不认可，于7月19日发布声明，希望广大媒体审慎报 道。 2013 年全国结婚登记数据为1346.9万对，2014年开始逐年下降，2019年跌破1000万对大 关， 2024年下降到610.6万对，创下近40年来新低。 年轻人不结婚，干倒了月子中心，干跌了房价，逼得 五星级酒店摆摊卖酱烧茄子盒， 现在， 他们把婚纱旅拍的龙头企业也干趴了。 铂爵旅拍曾 ...