Core Insights - The 138th China Import and Export Fair, also known as the "Canton Fair," has seen a significant shift in the toy exhibition area, with a growing emphasis on self-owned brand IPs and higher quality products, attracting numerous buyers [1][3] - Overseas buyers, particularly from Europe, the Middle East, and other regions, are increasingly interested in Chinese original IPs and are expressing strong interest in obtaining overseas agency rights for these brands [1] - The toy exhibition area covers approximately 34,000 square meters, featuring nearly 900 companies and over 1,600 booths, showcasing a variety of toy categories [4] Industry Trends - There is a noticeable transition in buyer preferences from low-cost products to a focus on IP image and self-owned brands, indicating a maturation in the market [3] - The demand for high-quality, innovative toys with unique branding is becoming a new growth point for China's original IPs in the overseas market [1][3] Exhibition Details - The toy exhibition includes categories such as infant toys, electric or remote-controlled toys, action figures, and other toys and accessories, highlighting the diversity of products available [4]

婴儿玩具的分类 二、婴儿玩具行业政策 近年来，国家持续出台婴儿用品相关政策，在加快构建普惠托育服务体系、加强消费品标准化建设、强 化食品安全监管以及推动大规模设备更新等方面发力，在推动婴儿用品行业整体发展的同时，也为婴儿 玩具行业营造了良好的发展环境，促进其质量提升与产业升级。与此同时，2025年7月，中共中央办公 厅、国务院办公厅发布《育儿补贴制度实施方案》，明确自2025年1月1日起对符合条件的3岁以下婴幼 儿发放补贴，这一举措将刺激家庭在婴儿玩具等方面的消费需求，为婴儿玩具行业带来新的发展机遇。 内容概况：在婴儿期（0-3岁）这一关键发展阶段，儿童主要通过感官探索周围世界，玩具的触感、颜 色与形状等特征成为促进其认知发展的重要刺激源。通过触摸、观察和操作玩具，婴幼儿逐步构建起对 客观世界的初步认知，同时在触觉、视觉与听觉的多重刺激下，有效提升了手眼协调能力与基础创造 力。玩具在激发儿童好奇心与想象力的过程中，进一步推动了认知能力的系统发展。近年来，伴随中国 经济持续增长与居民收入水平提升，家庭可支配收入的增加使得中高收入家庭更倾向于为婴幼儿选购高 品质玩具。同步升级的家长教育理念也强化了对玩具教育功能的 ...