中国原创IP

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晶采观察丨出新、出圈、出海 中国IP何以“出彩”
Yang Guang Wang· 2025-06-25 07:43
Core Insights - China's original IP is gaining global attention and is characterized by three breakthroughs: innovation, expansion, and internationalization [1][2] - The innovation of Chinese IP is deeply rooted in cultural heritage, exemplified by works like "Black Myth: Wukong" and "Nezha: Birth of the Demon Child," which reinterpret classic stories using modern artistic techniques [1] - The Chinese government is actively supporting the development of original IP brands, particularly in sectors like animation, gaming, and esports, which reflects the robust growth of the new consumption model in the Chinese economy [1] Group 1 - Chinese IP is experiencing a surge in popularity overseas, with many tech and gaming products becoming hits in markets like Thailand, Japan, and the United States [2] - The core significance of Chinese IP's internationalization lies in telling China's story to the world and fostering cultural exchange [2] - The success of Chinese IP is attributed to its innovative expression and an open, inclusive approach, which allows it to thrive in the global cultural landscape [2]