Core Viewpoint - The Chinese beauty market is undergoing a significant transformation, with the emergence of new technology-driven domestic brands like Zhanmei Ya, which has successfully launched innovative products despite increasing competition and market saturation [2][3][14]. Market Overview - The total transaction value of the Chinese cosmetics market in 2024 reached 107.38 billion yuan, with a year-on-year growth of 2.8%. The top 1000 brands accounted for 55.2% of the market share, an increase of 2.9 percentage points compared to the previous year [3]. - The 618 shopping festival has become a critical battleground for brands to showcase their strengths, with over 1,300 brands doubling their sales in the first hour of the event [3]. Product Launch and Performance - Zhanmei Ya's "Qiu PDRN Energy Stick," launched in December 2024, became a key driver of the brand's growth, achieving over 10 million yuan in sales within the first month and ranking among the top 12 in the Tmall liquid essence category during the 618 event [6][20]. - The product's success is attributed to its innovative technology and strong market presence, as it has gained significant recognition on social media platforms like Xiaohongshu [8][12]. Technological Innovation - Zhanmei Ya's "Qiu PDRN" is a proprietary patented ingredient that enhances skin absorption and efficacy, utilizing a groundbreaking "super molecular micro-sphere" technology to improve the delivery of large molecular components like PDRN [14][20]. - This technology addresses the challenges of low permeability and bioavailability associated with traditional skincare applications of PDRN, positioning Zhanmei Ya as a leader in the PDRN skincare segment [15][36]. Scientific Communication and Brand Growth - The brand's rapid rise in popularity is also linked to effective scientific communication strategies, including collaborations with media and influencers to educate consumers about the benefits of their products [23][30]. - A documentary titled "The Skin Makers Go to Make Skincare Products" highlighted the journey of Chinese scientists in developing artificial skin technology, further enhancing the brand's credibility and consumer engagement [25][27]. Competitive Landscape - The global PDRN market is projected to grow significantly, with a compound annual growth rate (CAGR) of 43.32%, and the Chinese market expected to see a CAGR of 49.02% by 2029 [32][33]. - Zhanmei Ya's strategic foresight and technological advancements have positioned it as a representative domestic brand in the competitive PDRN skincare market, setting the stage for future growth and innovation [34][38].