Core Insights - The report released on August 20, 2023, focuses on the "China Online Consumption Brand Index" (CBI) and the "Global Brand China Online 500 Strong List" (CBI500), highlighting emerging brands in the fast-moving consumer goods (FMCG) sector [1] - A new ranking for emerging brands in the FMCG sector was introduced, emphasizing innovation and the establishment of a comprehensive evaluation system for new brands [1][2] - The beauty industry had the highest number of new brands on the list, with brands like Zhi Ben, Fan Beauty Diary, and HBN leading the rankings [1][2] Evaluation Dimensions - The new FMCG emerging brand ranking is based on five evaluation dimensions: market opportunity, newness, brand awareness, reputation, and customer loyalty [2] - Market opportunity, a newly added dimension, accounts for 20% of the evaluation, utilizing Taobao and Tmall consumption data to assess market potential [2] - High-value consumer recognition is crucial for establishing a brand's quality image and gaining external validation [2] Brand Strategies - Emerging brands are focusing on both functional and emotional value, balancing practical benefits with emotional experiences [3] - Brands like Zhi Ben and HBN emphasize product efficacy, while others like Zhi Jia and Off & Relax focus on sensory experiences [3] - Market segmentation is a key strategy, with brands targeting specific niches within the mother and child sector, such as BeBeBus for strollers and Hai Gui Ba Ba for sun protection [3] Market Trends - The majority of the 50 brands listed are domestic, indicating a strong trend of entrepreneurship and innovation in China's FMCG sector [4] - The report highlights the increasing market attention on high-quality consumer brands, with companies like Lao Pu Huang Jin and Pop Mart seeing stock price surges [5] - Tmall serves as a significant digital platform for emerging brands, providing comprehensive support from traffic acquisition to user operations [5]