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【普陀民企·苏河扬帆】这家企业以数字化营销助力十万中国品牌出海
Sou Hu Cai Jing· 2025-05-24 08:07
Core Insights - The article highlights the transformation of Chinese companies from "product export" to "brand output" in the context of globalization and digitalization, emphasizing the role of professional marketing firms in this process [1] - Feishu Shenno Group has established a global digital marketing ecosystem since its founding in 2013, assisting over 100,000 Chinese enterprises in overcoming geographical limitations, with an annual global advertising management amount exceeding $6 billion by the end of 2024 [1][6] Company Overview - Feishu Shenno Group relies on global mobile internet big data and integrates artificial intelligence technology to create a "data-driven + intelligent decision-making" digital marketing system, consisting of three core business segments and two application platforms [3] - The three core business segments include media management services, the BeyondClick sub-brand for e-commerce brand marketing, and digital technology services for one-stop marketing solutions [3] Market Strategy - The CEO of Feishu Shenno, Shen Chenggang, notes that companies now need to consider long-term competitiveness and user understanding rather than just rapid market expansion [5] - To address the challenges of Chinese companies going abroad, Feishu Shenno has established branches in 12 locations across 7 countries, employing a dual-driven model of "technical hub + local teams" [5] Marketing Achievements - Feishu Shenno's marketing network covers 233 countries and regions, reaching over 60% of the global population and offering services in 50 languages, facilitating over $15 billion in cross-border e-commerce transactions [6] - The company has received numerous accolades, including recognition as a key cultural export enterprise and a demonstration platform for industrial internet in Shanghai [7]