Core Insights - The report by Guoyuan Securities highlights Hanyi Co., Ltd. (301270) as a leading enterprise in the font library industry, emphasizing its strong foundation in font software and copyright business, along with ongoing technological innovation and exploration of diversified cultural technology development paths [1] Group 1: Business Performance - Hanyi Co., Ltd. has established a robust and high-quality font product system, launching over 1,700 copyright-protected B-end fonts and developing more than 3,600 font products by December 31, 2024 [2] - The company has maintained stable revenue from 2022 to 2024, with a sales gross margin around 80%, indicating strong profitability and market competitiveness [2] Group 2: IP Development - Hanyi Co., Ltd. has intensified its IP layout in recent years, collaborating with well-known IPs in film, gaming, and literature, successfully launching popular digital content products [3] - The company has partnered with various established IPs, including "You Shou Yan," "Ali," and "Peace Elite," to develop a range of digital products, and has plans to release themed products based on the popular domestic film "Nezha: Birth of the Demon Child" in 2025 [3] Group 3: Innovative Business Models - The "Ziyou" platform under Hanyi Co., Ltd. has adopted a new subscription-based authorization model, achieving over 13.2 million registered users and significant daily and monthly active user counts by the end of 2024 [4] - The platform has expanded its font content supply by introducing third-party font brands and launched an overseas version, FontApp, to provide Western font management services [4] Group 4: Strategic Investments and AI Integration - Hanyi Co., Ltd. has formed a strategic partnership with Zheng Holdings to leverage synergies in font design, software development, and AI technology, aiming for better resource integration and collaboration [5] - The company has embraced AI trends, launching a text assistant powered by the DeepSeek model to address issues in AI-generated content, and is actively seeking investment opportunities in AI applications and new consumer IP [5]

Group 1 - The core viewpoint of the report is that Hanyi Co., Ltd. is a leading enterprise in the font library industry, focusing on the integration of technology and culture, and actively embracing artificial intelligence for growth [1][4] - The company has launched over 1,700 B-end fonts with copyright and developed more than 3,600 font products by the end of 2024, maintaining stable revenue and a gross profit margin of around 80% from 2022 to 2024 [1] - The "Ziyou" platform has adopted a new subscription-based authorization model, achieving over 13.2 million registered users and 370,000 daily active users by the end of 2024, indicating significant growth potential [2] Group 2 - Strategic investment from Founder Holdings enhances the company's access to industry resources and collaboration opportunities, particularly in font design and artificial intelligence technology [3] - The company is leveraging AI to address issues in AI-generated content, such as text errors and copyright concerns, and is seeking partnerships in AI applications and new consumer IP sectors [3] - The profit forecast for 2025-2027 estimates revenues of 238 million, 285 million, and 326 million yuan, with net profits of 50 million, 63 million, and 72 million yuan respectively, reflecting a positive growth outlook [4]

Financial Performance - The total dividend and repurchase amount for 2024 is 64.6553 million CNY, with cumulative dividends and repurchases exceeding 100 million CNY from 2022 to 2024 [3] - In 2024, the company achieved operating revenue of 190.7174 million CNY, a year-on-year decrease of 12.17% [18] - The net profit attributable to the parent company for 2024 was 8.8084 million CNY, a decline of 78.74% compared to the previous year [18] - The comprehensive gross profit margin was 80.86% [18] Industry Outlook - The font industry is expanding with new applications due to emerging smart devices like AR/VR, enhancing human-computer interaction [4] - Increasing copyright awareness among enterprises and individuals is beneficial for product sales [4] - There is a growing demand for global language font development as more Chinese companies expand overseas [4] - The industry is moving towards resource and business integration to enhance overall strength [4] Growth Opportunities - The domestic font authorization business is expected to maintain steady growth [5] - The company aims to optimize resources through industry integration and provide more font products and services for overseas enterprises [5] - AI technology will be leveraged to offer efficient solutions for large models and design applications [5] - The company plans to create more commercial products and applications around IP [5] IP Collaboration - The company is developing traditional cultural IPs, such as products based on oracle bone script, and is also focusing on popular game and film IPs [7] - The strategic cooperation with Founder Group, where the company holds an 11.2% stake, is expected to enhance overall competitiveness and address foreign competition [7] Goodwill and Financial Risks - As of December 31, 2024, the company's goodwill was valued at 157.8314 million CNY, accounting for 13.00% of total assets [8] - The company has recognized goodwill impairment provisions of 2.8205 million CNY and 2.0492 million CNY for specific asset groups [9] - Future performance risks may arise if the operational conditions of certain subsidiaries do not meet expectations [9] AI Integration - The company has launched an AI-driven font assistant to help designers quickly find suitable fonts based on descriptions or images [10] - The "AI Recognition" service in the Ziyou business helps users identify font names and origins, reducing potential infringement risks [11] - The overseas version of the Ziyou FontApp has been launched, providing font management services for Western markets [11] C-end Business Development - The C-end business is experiencing good growth and is expected to become a second growth engine by linking online and offline channels [14] - The personalized decoration business, especially in APP customization, is projected to continue growing [15]

Core Viewpoint - The company is actively expanding its global multilingual font offerings to meet the needs of domestic and international clients, particularly as they pursue overseas business opportunities [1][2]. Group 1: Business Strategy - The company aims to enhance its product services for large and medium-sized domestic clients while also laying a solid foundation for its font tools and services to enter overseas markets [1]. - The company maintains a strong advantage in customized font services, driven by the increasing global demand for multilingual font libraries due to clients' international strategies [2]. Group 2: Product Development - Following the success of the "MiSans" multilingual project for Xiaomi in 2023, the company plans to upgrade the OPPO Sans font library to version 4.0 in 2024, adding an Arabic font library [2]. - The company has developed the "QiHei Global" font solution, which covers major global language systems including Latin, Cyrillic, Arabic, Japanese, and Korean, providing comprehensive font solutions for enterprises' global layouts [2]. Group 3: Market Expansion - The company has launched the overseas version of FontApp, which offers Western font management services targeting the European and American markets [2]. - The overseas version of the AI font tool station, FontKit, has also been launched, providing services such as AI font recognition, AI image text erasure, and AI font matching [2].