汉仪股份：拟设立控股子公司 布局IP嵌入游戏 智通财经6月20日电，汉仪股份(301270.SZ)公告称，公司拟与闲米科技共同投资设立杭州汉米网络科技 有限公司（简称"目标公司"）。目标公司拟注册资本200万元，其中公司以现金出资160万元，占目标公 司注册资本的80%。公司与闲米科技共同投资成立公司，是公司利用自有IP在数字经济游戏领域的新尝 试。公司的"博物汉字"品牌已拥有超过300万粉丝，其核心内容甲骨文已经在视频、图书、展览中不断 有项目落地，在游戏中也可以有应用场景，游戏中的甲骨文元素可以使得粉丝用户从"观看"到"参与"， 激活IP二次变现能力。IP嵌入游戏是公司在"科技+文化"的持续布局，有利于提升汉字文化在年轻群体 中的认知度，有利于更好的弘扬传统文化。 ...

Core Insights - The report by Guoyuan Securities highlights Hanyi Co., Ltd. (301270) as a leading enterprise in the font library industry, emphasizing its strong foundation in font software and copyright business, along with ongoing technological innovation and exploration of diversified cultural technology development paths [1] Group 1: Business Performance - Hanyi Co., Ltd. has established a robust and high-quality font product system, launching over 1,700 copyright-protected B-end fonts and developing more than 3,600 font products by December 31, 2024 [2] - The company has maintained stable revenue from 2022 to 2024, with a sales gross margin around 80%, indicating strong profitability and market competitiveness [2] Group 2: IP Development - Hanyi Co., Ltd. has intensified its IP layout in recent years, collaborating with well-known IPs in film, gaming, and literature, successfully launching popular digital content products [3] - The company has partnered with various established IPs, including "You Shou Yan," "Ali," and "Peace Elite," to develop a range of digital products, and has plans to release themed products based on the popular domestic film "Nezha: Birth of the Demon Child" in 2025 [3] Group 3: Innovative Business Models - The "Ziyou" platform under Hanyi Co., Ltd. has adopted a new subscription-based authorization model, achieving over 13.2 million registered users and significant daily and monthly active user counts by the end of 2024 [4] - The platform has expanded its font content supply by introducing third-party font brands and launched an overseas version, FontApp, to provide Western font management services [4] Group 4: Strategic Investments and AI Integration - Hanyi Co., Ltd. has formed a strategic partnership with Zheng Holdings to leverage synergies in font design, software development, and AI technology, aiming for better resource integration and collaboration [5] - The company has embraced AI trends, launching a text assistant powered by the DeepSeek model to address issues in AI-generated content, and is actively seeking investment opportunities in AI applications and new consumer IP [5]