Core Insights - Douyin E-commerce has made significant progress in addressing issues related to counterfeit artworks and fraudulent merchants, with over 500 "fake masters" and more than 1,000 influencers removed from the platform since the beginning of 2024 [1] Group 1: Governance Measures - The platform has focused on enhancing the governance of false advertising related to "fake masters" and artworks, implementing stricter controls from merchant entry to product promotion [1] - Douyin E-commerce has raised the deposit requirements for ordinary artwork merchants and set higher standards for those dealing with renowned artists' works, requiring official certification and authorization from the artists themselves [1] - The platform has also tightened its entry criteria for merchants, particularly for auction houses and antique shops, inviting only high-quality merchants based on their scale and experience [1] Group 2: Fraud Detection and Prevention - The platform has improved its ability to identify and control fraudulent activities, particularly focusing on merchant cheating and product misrepresentation [2][3] - Douyin E-commerce has increased resource allocation for real-time automatic interception of false information, aiming to reduce consumer losses [4] - The platform has actively pursued special crackdowns on fraudulent merchants, including cases where individuals impersonated officials to sell counterfeit artworks, collaborating with law enforcement to help consumers recover losses [5] Group 3: Consumer Protection and Awareness - To further constrain merchant behavior and lower the chances of consumer deception, the platform has enhanced regulations on product promotion in live broadcasts, prohibiting false claims about non-master products [6] - Douyin E-commerce has launched user-friendly reminders to encourage consumers to be cautious and protect their personal information [7] - The platform has cooperated with law enforcement to tackle 10 related cases in 2024, involving 406 merchants, emphasizing that combating false marketing is a long-term battle [8]