Core Insights - The brand "Sun Lu Jiang" has successfully launched its sub-brand "Pepper Salt Pork Knuckle," which won the championship title in the pork knuckle category at the 2025 China New Ingredients/Seasonings Expo, setting a benchmark for the innovation and upgrade of traditional marinated flavors [1][4]. Group 1: Product Innovation - The creation of "Pepper Salt Pork Knuckle" stems from a deep understanding of traditional marinating techniques and modern consumer demands, addressing issues such as homogenization in traditional marinated flavors and the rising health and convenience needs of younger consumers [4]. - The product employs a unique "first marinate, then fry" technique, involving a 68-hour secret dry brining process, followed by 90 minutes of steaming in-store to lock in moisture and nutrition, and finally high-temperature frying to achieve a crispy exterior and tender interior [4]. Group 2: Market Strategy - "Pepper Salt Pork Knuckle" has successfully entered multiple cities, including Changzhou, Wuhu, and Shanghai, with its "freshly steamed and fried" model catering to consumer demands for freshness, health, and taste, suitable for various occasions such as family gatherings and outdoor camping [7]. - The brand's trendy packaging and youthful marketing strategies have contributed to its rapid rise as a "viral product" on social media platforms [7]. Group 3: Brand Philosophy and Future Plans - The core value philosophy of "Sun Lu Jiang" focuses on ensuring consumer safety and taste, providing comprehensive support for partners, and fostering employee confidence and achievement [7]. - The recent championship title is a strong affirmation of the brand's innovation and market performance, with plans to continue developing the "freshly steamed and fried" technique and introduce more innovative flavors, aiming to become a leader in the fried marinated product category in China [7]. Group 4: Operational Support - The strong backing of "Five Spice Residence" includes a leading domestic 100,000-level GMP purification workshop ensuring safety and sterility, a 150 million yuan investment in an agricultural industrialization base for source control, and collaboration with Jiangnan University to establish a food research institute for continuous product innovation [8].