Core Insights - The 2025 Mobil 1 Car Maintenance Franchise Conference was successfully held simultaneously in Zhuhai, Xi'an, and Nanjing, with over a thousand franchise partners and industry experts participating to review the brand's achievements over the past five years and analyze industry development opportunities [1] - The conference focused on three core topics: "Shared Achievements," "Strategic Empowerment," and "Ecological Outlook," providing systematic support plans for franchisees to ensure steady growth in the future [1] Company Performance - Since the brand's renewal in 2020, Mobil 1 Car Maintenance has maintained a focus on professional quality, achieving revenue and customer visits growth in over 70% of its stores, surpassing industry performance [4][5] - Nearly half of the vehicles serviced are mid-to-high-end models valued at over 200,000 yuan, indicating a strong market positioning [4] - The brand's online user base has more than doubled year-on-year, with online order value also doubling, while orders for new energy vehicles increased by nearly 50% [4] Product and Service Development - The conference announced the launch of the Mobil 1 Surge Performance Series exclusive products, enhancing the product matrix available at franchise stores [8] - The in-house brand "Fupei" has expanded its product offerings to cover six major maintenance areas, meeting over 90% of mainstream vehicle maintenance needs [8][10] - The "Star Alliance Plan" was introduced to support franchisees in achieving quality operations, with initial positive results shared during the conference [10] Customer Trust and Market Trends - The conference highlighted a shift in consumer behavior from "traffic dividends" to "trust dividends," emphasizing the need for stores to provide high-quality service to build customer trust [11][15] - Mobil 1 Car Maintenance has established a service system focused on four core advantages: selected technicians, selected products, selected services, and selected memberships, enhancing customer connections [15][18] - The brand's customer satisfaction rate reached a new high of 98%, solidifying its position in the industry [18]