Core Insights - The automotive aftermarket is at a new turning point, where reliance on price competition or short-term tactics is no longer sufficient for sustained growth of stores [1] Group 1: Business Strategy - Mobil 1 Car Care is focusing on long-term certainty for franchisees amidst intense market competition, emphasizing professional development and ecosystem upgrades for all stores [2][3] - The "Star Alliance Plan" launched in June 2025 aims to enhance brand, marketing, and operational capabilities, showing early positive results within months of implementation [2][3] Group 2: Brand and Marketing - Mobil 1 Car Care is enhancing brand recognition and trust through professional store image and technician training, while also implementing a tailored digital marketing strategy to strengthen user connections and repeat purchases [3][9] - The brand's commitment to professional service is reflected in its "Service Declaration," promising transparent pricing, sincere communication, and professional service [7][9] Group 3: Product Development - Mobil 1 Car Care has expanded its product offerings, including a new line of high-quality products tailored for selected stores, enhancing the product matrix to meet diverse consumer needs [4][6] - The company has developed a comprehensive product line for new energy vehicles, covering essential maintenance needs for mainstream models [10][11] Group 4: Training and Standards - The company prioritizes technician training, offering over 3000 minutes of specialized courses and hosting national skill competitions to standardize service quality [4][11] - Mobil 1 Car Care is actively involved in establishing industry standards for electric vehicle maintenance, aiming to fill the gap in professional care for new energy vehicles [10][11] Group 5: Market Positioning - Over 70% of Mobil 1 Car Care's selected stores outperformed industry averages in the first half of the year, with a consumer satisfaction rate of 98%, solidifying its position in the industry [9][12] - The brand's strategic focus on both traditional and new energy vehicle maintenance reflects a long-term vision that balances current market demands with future growth opportunities [11][12]

Core Insights - The 2025 Mobil 1 Car Maintenance Franchise Conference was successfully held simultaneously in Zhuhai, Xi'an, and Nanjing, with over a thousand franchise partners and industry experts participating to review the brand's achievements over the past five years and analyze industry development opportunities [1] - The conference focused on three core topics: "Shared Achievements," "Strategic Empowerment," and "Ecological Outlook," providing systematic support plans for franchisees to ensure steady growth in the future [1] Company Performance - Since the brand's renewal in 2020, Mobil 1 Car Maintenance has maintained a focus on professional quality, achieving revenue and customer visits growth in over 70% of its stores, surpassing industry performance [4][5] - Nearly half of the vehicles serviced are mid-to-high-end models valued at over 200,000 yuan, indicating a strong market positioning [4] - The brand's online user base has more than doubled year-on-year, with online order value also doubling, while orders for new energy vehicles increased by nearly 50% [4] Product and Service Development - The conference announced the launch of the Mobil 1 Surge Performance Series exclusive products, enhancing the product matrix available at franchise stores [8] - The in-house brand "Fupei" has expanded its product offerings to cover six major maintenance areas, meeting over 90% of mainstream vehicle maintenance needs [8][10] - The "Star Alliance Plan" was introduced to support franchisees in achieving quality operations, with initial positive results shared during the conference [10] Customer Trust and Market Trends - The conference highlighted a shift in consumer behavior from "traffic dividends" to "trust dividends," emphasizing the need for stores to provide high-quality service to build customer trust [11][15] - Mobil 1 Car Maintenance has established a service system focused on four core advantages: selected technicians, selected products, selected services, and selected memberships, enhancing customer connections [15][18] - The brand's customer satisfaction rate reached a new high of 98%, solidifying its position in the industry [18]