汽车后市场正站在一个新的分水岭。随着流量红利的消退和新能源渗透的加快，单纯依赖价格竞争或短期战术已难以支撑门店持续增长。 加盟商最关心的问题是：如何在激烈的市场竞争中找到长期的确定性？ 9月16日，美孚1号车养护2025加盟商大会在珠海、西安、南京三地同步举行。这场大会系统地展示了其在体系建设和落地成效上的实践。孚创总经理 兼董事刘霄直言："未来，美孚1号车养护将继续以专业立身，在长期发展中走出优势，推动所有门店的生态升级与共同繁荣。" "星盟计划"让成功可复制 自2020年品牌焕新发布以来，美孚1号车养护在网臻选店数量已突破1300家。截至今年上半年，美孚1号车养护在网门店营业额与进店台次均实现逆势 增长，近半数的进店车辆为20万元及以上的中高端车型。 美孚1号车养护2025年6月推出的"星盟计划"再次成为此次大会的焦点。该计划一改以往"发布战略—静待效果"的传统路径，明确提出围绕品牌、营 销、运营三大核心竞争力的再进化，通过系统落地动作，有效助力门店实现能力升级和高质量发展。计划推行仅数月，便已初见成效。 品牌力方面，美孚1号车养护不断推进门店形象专业化建设与技师团队的能力升级，并为终端门店持续注入来自美 ...

Core Viewpoint - The article highlights the five-year anniversary of the Mobil 1 automotive maintenance brand, emphasizing its transformation and commitment to high-quality development in the automotive aftermarket in China [1][12]. Company Development - Mobil 1 automotive maintenance brand was launched in July 2020, aiming to drive the advancement of the automotive aftermarket in China [1]. - As of Q1 this year, the number of Mobil 1 service stores has exceeded 1,300, covering 251 cities, with over half of the vehicles serviced being mid-to-high-end models priced above 200,000 yuan [3][4]. - The company has initiated the "Star Alliance Plan" to enhance brand strength, marketing capabilities, and operational efficiency, alongside a new energy strategy [3][6]. Market Dynamics - The automotive aftermarket has seen a significant increase in private car ownership, with approximately 100 million more vehicles, leading to market expansion but also intensified competition [4][9]. - The competition is not only based on price but also on service quality, technological innovation, and brand influence [4]. Strategic Initiatives - The "Star Alliance Plan" focuses on evolving three core competencies: brand strength, marketing capabilities, and operational support, with a particular emphasis on enhancing operational capabilities [6][8]. - A digital system has been developed to analyze store operations and identify improvement opportunities, helping to standardize management while maintaining local store characteristics [6][7]. New Energy Market - The rise of the new energy vehicle (NEV) market has prompted Mobil 1 to launch a new energy strategy, introducing products specifically for electric vehicles, including lubricants and coolants [9][10]. - The company has established a partnership with the China Automotive Maintenance Industry Association to create standards for electric vehicle oil and fluid services, aiming to standardize the NEV aftermarket [10]. Industry Context - The high-quality development of the automotive aftermarket is a systematic initiative in China, supported by government guidelines aimed at fostering a healthy industry ecosystem [12]. - Mobil 1's commitment to building a collaborative and sustainable automotive maintenance ecosystem aligns with national goals to transition from scale expansion to quality coexistence in the automotive aftermarket [12].