宅度假
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“宅度假”,开启休闲时光(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-07-09 00:48
Core Concept - The rise of "staycation" in China reflects a shift in consumer attitudes towards travel, emphasizing relaxation and high-quality experiences rather than traditional sightseeing [4][6][9] Group 1: Concept of Staycation - "Staycation" combines the words "stay" and "vacation," referring to a vacation spent at home or nearby, which has gained popularity in China as a way to enjoy local experiences without extensive travel [4][6] - The trend indicates a growing demand for high-quality experiences, with tourists increasingly valuing comfort and relaxation during their travels [6][9] Group 2: Consumer Preferences - A survey by Hilton Group revealed that 84% of Chinese respondents wish to engage in various activities during their hotel stays, with Gen Z prioritizing deep relaxation and cultural experiences [6] - Tourists are increasingly opting for slow travel and staycations, leading to hotels and guesthouses offering diverse experiential activities such as pottery, flower arrangement, and incense making [6][7] Group 3: Rural Tourism Development - In Xinyang, Henan Province, the development of themed guesthouses has revitalized idle rural properties, creating a new tourism product that integrates rural tourism, urban leisure, and cultural experiences [7] - The "Xinyang Courtyard" model has transformed over 12,000 idle residential properties into tourism resources, generating employment for 30,000 people and increasing annual income by over 20,000 yuan per person [7] Group 4: Innovation in Consumption Scenarios - The rise of staycations has led to the emergence of lifestyle hotels that emphasize personalized design and community engagement, becoming a significant part of the accommodation and tourism market [8] - The application of the staycation concept extends beyond hotels, influencing commercial centers and real estate, as seen in the Anaya community in Qinhuangdao, which attracts visitors through cultural events and diverse leisure activities [8]