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“宅度假”,开启休闲时光(文旅新象)
游客在秦皇岛阿那亚社区内的街区广场上休闲。 河南省信阳市浉河区"见山小院"一景。 受访者供图 6月底,在上海工作的温女士来到福建南平武夷山,选择在三姑度假区的一间民宿住下,开启休闲 时光。不同于其他游客的是,温女士并没有选择打卡景点,而是"宅"在民宿里。"每天在民宿喝茶、撸 猫、聊天,偶尔在民宿周边的小路上散散步,感觉非常放松。"温女士说。 温女士的选择并非个例。近年来,不少游客也喜欢"宅"在酒店、民宿里,来一场节奏舒缓、重在休 息和体验当地生活的"宅度假"。 高质量体验是重点 "宅度假"的概念,源于英文中Staycation一词,即Stay(停留)和Vacation(假期)的合成词,指的 是不出远门,留守某地或仅在周边短途旅游的度假模式。在欧美国家,"宅度假"曾被视为一种短时间、 花销低的"经济适用型"度假方式。但近年来在中国兴起的"宅度假",更多折射出人们旅游消费观念的转 变和追求高质量体验的需求。 资料图片 希尔顿集团的一项调研显示,84%的中国受访者希望在酒店住宿期间能体验各种活动,将酒店空间 作为休闲度假的"目的地"。其中,Z世代更是将深度放松、文化体验作为"躺酒店"的首选。业内人士认 为,随着人们 ...
端午逢“六一”,“遛娃经济”撬动住宿业新增长
Group 1 - The core viewpoint of the articles highlights the significant increase in demand for "staycation" and "parent-child travel" during the Dragon Boat Festival, with a 73% year-on-year growth in bookings for one-stop packages at high-star hotels in county areas, where parent-child families account for 33% of the bookings [1] - The "child-rearing economy" is driving new growth in the accommodation industry during the Dragon Boat Festival, with high-star vacation hotels that integrate child-friendly restaurants, local cuisine, and children's amusement parks becoming popular among users on Meituan Travel [1] - There has been a remarkable surge in the search for "hotel dining group purchases" on Meituan, with a week-on-week increase of 233%, and a 25% year-on-year growth in online transaction orders for high-star hotel dining [1] Group 2 - A representative from Meituan Travel stated that the rise of "staycation" and "hotel relaxation" reflects an upgrade in tourism consumption, as people's demands are shifting towards deeper travel experiences due to improved living standards and a more mature tourism ecosystem [2] - The combination of "accommodation + dining" and "accommodation + tickets" created by high-star hotels is becoming a core factor in attracting consumers, enhancing holiday consumption experiences and creating new business growth points [2]
“遛娃经济”撬动端午住宿业新增长 “宅度假”成关键词
Group 1 - The core viewpoint highlights the rising demand for "staycation" and "family travel" during the Dragon Boat Festival, driven by the combination of traditional cultural tourism and modern family-oriented activities [1][2] - According to Meituan Travel, the booking volume for high-star hotels in county areas has increased by 73% year-on-year, with family travelers accounting for 33% of the bookings [1] - Coastal and riverside small cities have seen a significant increase in hotel orders, with Beihai, Guangxi, experiencing a 380% growth in bookings, making it the top destination for family staycations [1] Group 2 - High-star hotels are increasingly popular among Meituan Travel users, especially those offering integrated services like family restaurants, local cuisine, and children's entertainment [2] - The booking volume for family packages launched by Marriott International on Meituan has surged by over 442% year-on-year [2] - The rise of "staycation" reflects an upgrade in tourism consumption, with consumers seeking deeper travel experiences and hotels leveraging digital tools to create attractive package offerings [2]