中秋国庆双节即将来临，消费市场出现明显新动向。与以往在热门景点"人挤人"的传统度假模式不同， 越来越多年轻人对假期的期待正从"热闹"转向"舒适"，他们更注重在节日里放松身心，提升生活品质。 这一消费观念转变催生了新的度假方式，"宅度假"、"周边游"和"轻社交"，正逐渐成为年轻群体青睐的 过节"新方式"，大家在追求品质生活的提升的同时，更愿意享受与家人、朋友的相处时光。 为响应这一消费趋势，京东旗下京喜自营依托"源头直采+工厂直连"的优势，在假期间重点推出健康养 生、智能娱乐、户外装备、IP联名礼盒等产品。这些产品覆盖从独自宅家、户外出游到社交礼赠的多元 场景，旨在打造贴合年轻人需求的节日消费方案。 宅家"疗愈经济"升温 京喜自营便携蓝牙音箱月销超5万 国庆假期之际，越来越多的上班族选择宅家放松，"疗愈经济"悄然升温。通过健康养护、家庭娱乐和下 厨体验等方式，实现身心"充电"。 对于长期久坐的上班族而言，假期宅家成为放松养护的重要场景。为此，京东京喜自营推出多款健康养 护产品，例如奥克斯筋膜枪P60升级款，可针对深层肌肉酸痛进行缓解；志高肩颈按摩器则专注舒缓伏 案工作引发的斜方肌劳损，帮助上班族在家实现肌肉放松 ...

Core Concept - The rise of "staycation" in China reflects a shift in consumer attitudes towards travel, emphasizing relaxation and high-quality experiences rather than traditional sightseeing [4][6][9] Group 1: Concept of Staycation - "Staycation" combines the words "stay" and "vacation," referring to a vacation spent at home or nearby, which has gained popularity in China as a way to enjoy local experiences without extensive travel [4][6] - The trend indicates a growing demand for high-quality experiences, with tourists increasingly valuing comfort and relaxation during their travels [6][9] Group 2: Consumer Preferences - A survey by Hilton Group revealed that 84% of Chinese respondents wish to engage in various activities during their hotel stays, with Gen Z prioritizing deep relaxation and cultural experiences [6] - Tourists are increasingly opting for slow travel and staycations, leading to hotels and guesthouses offering diverse experiential activities such as pottery, flower arrangement, and incense making [6][7] Group 3: Rural Tourism Development - In Xinyang, Henan Province, the development of themed guesthouses has revitalized idle rural properties, creating a new tourism product that integrates rural tourism, urban leisure, and cultural experiences [7] - The "Xinyang Courtyard" model has transformed over 12,000 idle residential properties into tourism resources, generating employment for 30,000 people and increasing annual income by over 20,000 yuan per person [7] Group 4: Innovation in Consumption Scenarios - The rise of staycations has led to the emergence of lifestyle hotels that emphasize personalized design and community engagement, becoming a significant part of the accommodation and tourism market [8] - The application of the staycation concept extends beyond hotels, influencing commercial centers and real estate, as seen in the Anaya community in Qinhuangdao, which attracts visitors through cultural events and diverse leisure activities [8]

Group 1 - The core viewpoint of the articles highlights the significant increase in demand for "staycation" and "parent-child travel" during the Dragon Boat Festival, with a 73% year-on-year growth in bookings for one-stop packages at high-star hotels in county areas, where parent-child families account for 33% of the bookings [1] - The "child-rearing economy" is driving new growth in the accommodation industry during the Dragon Boat Festival, with high-star vacation hotels that integrate child-friendly restaurants, local cuisine, and children's amusement parks becoming popular among users on Meituan Travel [1] - There has been a remarkable surge in the search for "hotel dining group purchases" on Meituan, with a week-on-week increase of 233%, and a 25% year-on-year growth in online transaction orders for high-star hotel dining [1] Group 2 - A representative from Meituan Travel stated that the rise of "staycation" and "hotel relaxation" reflects an upgrade in tourism consumption, as people's demands are shifting towards deeper travel experiences due to improved living standards and a more mature tourism ecosystem [2] - The combination of "accommodation + dining" and "accommodation + tickets" created by high-star hotels is becoming a core factor in attracting consumers, enhancing holiday consumption experiences and creating new business growth points [2]

Group 1 - The core viewpoint highlights the rising demand for "staycation" and "family travel" during the Dragon Boat Festival, driven by the combination of traditional cultural tourism and modern family-oriented activities [1][2] - According to Meituan Travel, the booking volume for high-star hotels in county areas has increased by 73% year-on-year, with family travelers accounting for 33% of the bookings [1] - Coastal and riverside small cities have seen a significant increase in hotel orders, with Beihai, Guangxi, experiencing a 380% growth in bookings, making it the top destination for family staycations [1] Group 2 - High-star hotels are increasingly popular among Meituan Travel users, especially those offering integrated services like family restaurants, local cuisine, and children's entertainment [2] - The booking volume for family packages launched by Marriott International on Meituan has surged by over 442% year-on-year [2] - The rise of "staycation" reflects an upgrade in tourism consumption, with consumers seeking deeper travel experiences and hotels leveraging digital tools to create attractive package offerings [2]