Group 1 - The core theme of the financial education campaign by China Life Insurance is "Protecting Financial Rights and Supporting a Better Life," integrating online and offline activities to enhance financial literacy among university students [1] - The "Guardian Theater" series of short plays focuses on insurance suitability, addressing common consumer psychology such as "misleading trends," "parental anxiety," and "face-driven" motivations, making the principles of suitability management more relatable [3] - The campaign includes diverse outreach methods like questionnaires, interactive Q&A, and local performances to ensure financial knowledge is accessible and applicable to various demographics [5] Group 2 - China Life Insurance has developed multimedia products such as MG animations, long graphic articles, and interactive H5 pages to help consumers better understand financial insurance knowledge through case studies and risk self-assessments [6] - Targeted educational activities are conducted for key demographics, including youth, the elderly, and rural residents, with specific initiatives addressing issues like illegal campus loans and elder fraud prevention [8][10] - The company emphasizes the importance of integrating financial education into daily life to foster a healthier, more transparent, and rational insurance consumption environment [13]