安德玛结束了与篮球运动员史蒂芬·库里长达近13年的合作。11月16日，北京商报记者从安德玛官方处 获悉，安德玛与史蒂芬·库里就库里个人品牌Curry Brand的战略拆分达成协议，将正式结束合作关系。 至此，Curry Brand将独立运营，而安德玛也将在新的规划中推出全球的篮球鞋，并不断集中资源发力 核心业务的发展。当需要持续投入与曝光的处于成长期的Curry Brand与基于业绩不佳不断战略收缩的 安德玛的发展方向相悖时，分手成为不得已的选择。 结束合作 "在此次战略拆分框架下，Curry品牌将独立于安德玛运营，迈向全新的发展阶段。"安德玛相关人士向 北京商报记者称。据了解，此次分拆后，安德玛依然会按照原定计划在2026年2月推出最后一款Curry品 牌签名鞋Curry 13，并在2026年10月前陆续推出更多配色和关联的服饰产品。 根据安德玛相关人士提供的信息，安德玛创始人兼首席执行官凯文·普兰克表示："此刻在我们业务复苏 的关键阶段，需要严谨而专注地推进这一进程。而对库里来说，此刻是让我们共同创造的事业依照他的 愿景去发展的恰当时机。我们始终感激他为安德玛所做的一切。"库里品牌方面也表示："品牌所代表 ...

Core Viewpoint - Under Armour has ended its nearly 13-year partnership with basketball player Stephen Curry, leading to the independent operation of the Curry Brand, while Under Armour will focus on launching global basketball shoes and concentrating resources on its core business development [1][3][5]. Summary by Sections Partnership Termination - The strategic split allows the Curry Brand to operate independently, marking a new development phase for the brand [3]. - Under Armour plans to release the final Curry signature shoe, Curry 13, in February 2026, along with additional colorways and related apparel before October 2026 [3]. Historical Context - Under Armour signed Curry in 2013 after he felt overlooked by Nike, which significantly boosted Under Armour's revenue, with total revenue rising from $2.33 billion in 2013 to $4 billion in 2015, partly due to a 350% increase in basketball shoe sales [3][4]. - The partnership included a 9-year contract worth $215 million signed in 2015 and a $1 billion lifetime contract in 2023, which was unexpectedly short-lived [4]. Strategic Focus - Under Armour aims to build a brand that can compete with Nike's Jordan Brand, seeking new growth avenues [4]. - The decision to split is seen as a way for both parties to leverage their strengths, with Under Armour focusing on innovative products for athletes and Curry Brand pursuing its own direction [5]. Financial Performance - Under Armour has faced declining performance, with a 5% revenue drop to $1.3 billion in Q2 2026 and a net loss of $19 million [6]. - The restructuring plan includes a focus on core men's apparel and a reduction in promotional activities to improve profitability [6]. Future Plans - Despite the split, Under Armour intends to continue developing basketball products and supporting athletes [7]. - The company is exploring new opportunities in the competitive sports market, including partnerships with national teams and opening new stores [8].