Core Viewpoint - The company has launched a "New Year Greeting" service to meet the needs of individuals who are unable to return home for the New Year celebrations, aiming to provide emotional value rather than disrespecting traditional customs [1][4]. Group 1: Service Launch and Initial Reception - The service was introduced to cater to specific groups such as those living far away, those with mobility issues, or those overseas, allowing them to convey their feelings and wishes during the New Year [1][4]. - While the service received understanding and bookings from many users, it also faced criticism, prompting the company to evaluate and subsequently remove the controversial service offerings [1][4]. Group 2: Customer Compensation and Future Plans - For orders affected by the service removal, the company will provide a threefold compensation to users, ensuring refunds are processed [1][4]. - The company has noted interesting suggestions from users for additional services such as "substituting for work," "pet care," and "hospital elder care," and is open to exploring these ideas for future offerings [1][4]. Group 3: Social Responsibility Initiative - The company is launching a "Safe New Year Dinner" public welfare initiative, which will waive delivery fees for frontline workers unable to return home for the New Year, ensuring they can enjoy a festive meal [2][5]. - This initiative targets essential workers such as police, medical staff, firefighters, and sanitation workers, acknowledging their contributions during the holiday season [2][5].

Group 1 - The core idea of the news is the launch and subsequent retraction of the "New Year Greeting" service by the company, which aimed to cater to individuals unable to return home for the New Year celebrations [1] - The service was designed to fulfill the needs of those who are away from home, unable to return due to various reasons, and to provide emotional value rather than disrespecting traditional customs [1] - Following mixed reactions from users, the company decided to withdraw the controversial service and will offer triple compensation for any affected orders, demonstrating a commitment to maintaining a positive online environment [1] Group 2 - The company is initiating a public welfare activity called "Enjoying New Year's Eve Dinner" to support frontline workers who cannot reunite with their families during the holiday, by waiving delivery fees for their families' orders [2] - This initiative aims to honor the dedication of frontline workers, including police, medical staff, firefighters, and sanitation workers, ensuring they can enjoy a warm meal during the festive season [2] - The company expresses gratitude for public feedback and commits to continuous reflection and service optimization to become a more responsible and understanding enterprise [3]

Core Viewpoint - The company launched a "New Year Greeting" service to meet the needs of individuals who are unable to return home for the New Year due to distance, mobility issues, or being overseas, aiming to provide emotional value rather than disrespecting traditional customs [1][4]. Group 1 - The service was introduced to help users convey their feelings and compensate for the inability to greet loved ones in person [1][4]. - Despite receiving some understanding and bookings, the service faced criticism, leading the company to voluntarily withdraw the controversial service items to maintain a positive online environment [1][4]. - The company will provide a threefold compensation for any orders that cannot be fulfilled due to the service withdrawal [1][4]. Group 2 - The company noted interesting user requests for additional services such as "substituting for work," "dating assistance," and "pet care," indicating a willingness to explore these suggestions [1][4]. - A new public welfare initiative called "Safe New Year's Eve Dinner" will be launched to support frontline workers who cannot return home for the holiday, offering free delivery for their families' orders on New Year's Eve [5]. - This initiative aims to honor and thank frontline workers, ensuring they can enjoy a warm meal even if they are away from their families during the holiday [5].