四十年风雨兼程，中国商业走出了一条极具时代特色的发展之路——从计划经济时期的"统购统销"，到市场经济浪潮中的"百花齐放"，再到如今各类新消 费场景花样上新，"适配多元个性"成为商业发展新方向。其中，每一次业态突破、模式革新，每一项技术应用、服务升级，都持续照亮中国商业高质量发 展前路。 值此中国商报社成立40周年之际，为深入挖掘中国商业发展历程中的标杆力量，总结推广新时代商业创新成果，"商报四秩・推动中国商业进程四十年案 例""2025年度中国商业创新金鼎典范"两大征集活动火热启动，面向全国公开征集符合标准的单位、项目及个人案例，以典型示范案例梳理行业发展脉 络、引领创新方向，共同讲述中国商业的时代故事，为中国商业高质量发展注入新动能。 此次案例征集不仅是对中国商业四十年发展成就的系统回顾，更是对当下商业创新趋势的深度洞察，将为行业提供可借鉴、可复制的宝贵经验，助力中国 商业实现更高质量跨越。 守心致远 商业四秩筑新基 "作为改革开放践行者、受益者，改革开放以后，中国企业发展特别迅速。大多数都是从个体户开始，然后发展到股东公司、企业集团。特别是这几年， 民营企业发展越来越好，这些都依靠党的政策。"我国第一位个 ...

Core Insights - Daxing Airport participated in the 23rd East Asia Airport Alliance Presidents' Conference and the 2025 Super Hub Expo, winning three awards for its outstanding performance in sustainability, terminal design, and commercial innovation [1][3][5][7] Group 1: Awards and Recognition - Daxing Airport received the "Best Sustainable Initiative" award, recognizing its exemplary environmental management and significant contributions to sustainability and climate change mitigation [3] - The "Best Terminal Design" award was given to Daxing Airport for its integration of aesthetics and operational excellence, focusing on passenger experience through innovative design and efficient passenger flow [5] - The "Best Commercial Innovation" award highlighted Daxing Airport's innovative business model and strategies that enhance commercial attractiveness and transform the airport experience from a shopping venue to a value-driven environment [7] Group 2: Sustainability and Innovation - Daxing Airport is a model of green design, utilizing renewable energy extensively and featuring the world's largest airport photovoltaic power generation system [3] - The airport adheres to green building standards, with over 70% of its structures achieving the highest three-star rating in China's green building certification [3] - Daxing Airport's commercial strategy focuses on customer-centric approaches, leveraging technology and innovative service ecosystems to meet diverse passenger needs [7]

Core Viewpoint - The article emphasizes the importance of brand innovation in breaking traditional consumer expectations and enhancing experiences through emotional engagement and diverse offerings [6][10]. Brand Innovation - The "Zhou Tongxue" IP by Juxing Legend has generated over 1 billion yuan in sales through collaborations with over 200 brands across five core sectors, showcasing the commercial value of strong IP [6][7]. - Kudi Coffee has established a global supply chain base exceeding 400,000 square meters, focusing on high-quality Arabica beans and achieving multiple awards at the IIAC International Coffee Tasting Competition [8]. - UR has successfully transformed the fashion experience by integrating live performances with shopping, achieving a transaction volume of 168 million yuan, a 49% year-on-year increase [9]. Technological Advancements - Kohler has introduced the "Bionic Water Control" technology, enhancing shower experiences by addressing common issues like water pressure fluctuations and ensuring efficient water usage [10][11]. - Nintendo's "Drag x Drive" game redefines sports gaming by focusing on inclusivity and innovative control methods, despite some content limitations [11]. - Apple's iPhone Air, with its ultra-thin design and eSIM technology, is set to revolutionize the mobile industry and accelerate the adoption of eSIM in China [12]. Breakthrough Innovations - Deep Seek has emerged in the AI sector, significantly reducing development costs and promoting accessibility in AI technology [13]. - LG's new lithium battery technology addresses dendrite formation, allowing electric vehicles to charge in 12 minutes and achieve a range of 804 kilometers [14]. - Haier's Lead three-tub washing machine caters to diverse laundry needs, reducing wash time by over 50% and responding to consumer demands for efficiency [15][16].

Group 1 - The core theme of the upcoming 12th China Business Innovation Conference is "This Moment is the Future: Innovation Leading the New Journey of Business," aiming to extract future principles from current innovations [1][5] - The conference will gather industry leaders, government officials, and experts to discuss policy directions and industry trends, providing practical experiences for businesses [6][5] - The event is part of a broader initiative to enhance the modern commercial circulation system and promote high-quality development in the trade and commerce sector [1][3] Group 2 - The commercial sector in China is experiencing unprecedented opportunities for development driven by innovation, with a focus on digital and green transformations [3][4] - Various new business models and industries are emerging, including live e-commerce, smart logistics, and instant retail, reflecting a shift in consumer demand towards quality and personalized experiences [3][4] - The government is implementing policies to support the construction of a unified national market, enhancing the momentum for high-quality development in the commercial sector [3][11] Group 3 - The conference will feature a main forum and a case-sharing ceremony, focusing on policy interpretation, case sharing, trend analysis, and roundtable discussions [5][6] - The event aims to bridge the gap between theoretical guidance and practical implementation, fostering innovation in the commercial landscape [5][6] - The ongoing collection of exemplary cases and innovative enterprises for the conference highlights the commitment to uncovering commercial innovation value [10][5]

Core Viewpoint - The article discusses the innovative strategies and cultural integration of five successful Chinese pharmaceutical entrepreneurs in the early 20th century, highlighting their contributions to modern business practices and consumer culture in China and Southeast Asia [1][3][7]. Group 1: Key Entrepreneurs and Their Strategies - Huang Chujiao, known as the "Advertising King," founded the Chinese-French Pharmacy and successfully marketed products like "Ailuo Brain Tonic" using Western-style packaging and advertising strategies [3][5]. - The five entrepreneurs, including those from Tongrentang, Wuzhou Pharmacy, Xinya Pharmaceutical Factory, and Hu Biao Wan Jin You, demonstrated a keen ability to adapt Western business models while maintaining cultural relevance [5][9]. - They emphasized the importance of talent cultivation and human resource management, adopting Western-style chain operations and creating a unique consumer culture that blended Chinese and Western elements [5][10]. Group 2: Cultural and Market Dynamics - The article notes that during the early 20th century, Shanghai became a hub for these pharmaceutical businesses due to its openness and cultural diversity, allowing for the successful integration of Western and Chinese practices [13][14]. - Huang Chujiao's innovative use of female imagery in advertising significantly boosted product sales, demonstrating an understanding of consumer psychology and marketing effectiveness [6][14]. - The entrepreneurs navigated complex political landscapes, particularly during the Japanese occupation, showcasing their resilience and adaptability in maintaining business operations and market presence [7][14]. Group 3: Marketing and Advertising Innovations - Huang Chujiao allocated 60% to 75% of revenue from best-selling products to advertising, pioneering practices such as full-page newspaper ads and multimedia promotions [6][10]. - The establishment of a tiered marketing system by Xiang Songmao of Wuzhou Pharmacy and the creation of a scientific research department by Xu Guanqun of Xinya Pharmaceutical Factory reflect a commitment to modern marketing and product development [9][10]. - The integration of traditional Chinese concepts with Western medical practices in branding and product naming illustrates a strategic approach to appealing to local consumers [11][12].

Core Viewpoint - The 34th "Liberation Book List" was officially launched at the Shanghai Book Fair, showcasing 10 newly published books that combine depth of thought and reading value, aiming to provide readers with a diverse selection of reading choices [1] Summary by Category Historical Works - "China's War of Resistance" presents a comprehensive view of the Chinese people's struggle during the Anti-Japanese War, helping readers draw strength from the spirit of resistance and enhance historical confidence [1] - "The Great Navigation of the Arabs: From Ancient to Early Medieval" highlights the overlooked maritime civilization, challenging Western-centric narratives and emphasizing the crucial role of Arabs in the development of maritime civilization [1] Future and Technology - Nick Bostrom's "Future of the Land: The Purpose and Meaning of Humanity in the Age of Superintelligence" raises philosophical questions about human existence and provides insights into future evolution [1] American Studies - Michael C. Desch's "The Irrelevance of American Social Science to National Security" analyzes the complex relationship between academia and politics, revealing the deeper logic behind the decline of American social science's influence [1] - Robert Zoellick's "On America: A History of American Diplomacy and Foreign Policy" offers a panoramic narrative of American diplomacy from the perspective of an experienced diplomat, providing valuable insights into changes in U.S. foreign policy [1] Economics - "Money and Government: A Challenge to Mainstream Economics" by Skidelsky challenges mainstream paradigms and reexamines the core roles of money and government in economic operations, offering insights into the current global economic predicament [1] Literature and Culture - A Lai's "Source of the Great River" poetically depicts the natural and cultural landscapes of river sources, representing a journey towards the roots of Chinese civilization [1] - "Virtual Society: Metaverse and Post-Human Experience" discusses the challenges of the digital age, emphasizing the need to leverage virtual tools to empower humanity [1] Contemporary Chinese Practices - "Milk Tea Going Global: The Global Expansion of New Chinese Tea Brands" documents stories of commercial innovation, highlighting the importance of embracing open innovation while maintaining core cultural values [1] - Huang Xiaofeng's "The Peddler's Map: Small Vendors and Big History" decodes the historical narrative from an art history perspective, emphasizing continuity in human experience rather than viewing history as a series of disjointed events [1]

Group 1 - The latest "China's 40 Under 40 Business Elites" list by Fortune (Chinese version) showcases a group of young talents with significant business achievements and innovative spirit [1] - Liang Wenfeng, the leader of DeepSeek, aged 39, is recognized for his exceptional leadership and deep expertise in the technology sector [1] - Wang Xingxing, the founder of Yushu Technology, a 35-year-old dual CEO and CTO, is acknowledged for breakthroughs in robotics technology [1] - Wang Ning, the founder and CEO of Pop Mart, aged 38, is selected for his keen insight into trendy culture, leading the company to rapid growth [1] - The youngest elite on the list is Xiong Yinjian, co-founder and chairman of Guangbenwei Technology, who at 29 has demonstrated extraordinary leadership and innovation in the tech field [1] Group 2 - These young business elites have achieved remarkable success in their respective fields and inspire more young people to pursue their dreams, injecting new vitality into China's business development [1]

Group 1 - The 2025 Shanghai-Hong Kong-Macau Youth Economic Development Forum was held in Macau, focusing on regional collaboration and youth empowerment in economic development [1] - The forum gathered over 300 youth representatives and entrepreneurs from Shanghai, Hong Kong, and Macau to explore new paths for regional cooperation [1] - Key officials emphasized the importance of youth as a driving force for long-term social and economic development, aiming to create broader development opportunities for them [1][2] Group 2 - Two significant cooperation plans were announced during the forum: the "S-H-M Youth Exchange Program" focusing on leadership training and cultural collaboration, and the "Home Country in Mind, Enlightening the Future" economic cooperation plan with 29 participating companies and 63 key projects [2] - The forum was guided by the All-China Youth Federation and co-hosted by 12 major organizations from the three regions, aiming to deepen youth exchanges and cooperation [2] - The event is expected to inject new vitality into high-quality regional economic development and enhance collaboration in innovation, cultural exchange, and industrial cooperation [2]

Core Insights - The article highlights the successful execution of the ninth edition of the Super-V Flower Festival by Inlife, which saw participation from over 220 projects across 50+ cities in China, achieving a 12.97% increase in foot traffic and a 9.09% increase in sales during the event period from July 18 to July 27 [1][28] - The festival was strategically aligned with the 50th anniversary of diplomatic relations between China and Thailand, marking a significant cultural collaboration with The Mall Group, a major retail player in Thailand [1][3][29] Group 1: Event Performance - The Super-V Flower Festival featured over 500 activities and garnered an online exposure of 220 million [1] - Membership activity increased by 8.15%, indicating a growing engagement with the brand [1] - The event's success is attributed to innovative marketing strategies and cultural integration, enhancing consumer experience [28] Group 2: Strategic Collaboration - Inlife and The Mall Group's partnership aims to explore synergies in commercial real estate, brand resources, and operational management [3][5] - The collaboration is expected to create a bridge for cultural and consumer exchange between China and Thailand, enhancing the retail landscape [7][29] - The festival served as a launchpad for this partnership, showcasing the "Kud-Thai" market concept, which emphasizes Thai culture and lifestyle [5][11] Group 3: Cultural Integration - The festival incorporated Thai cultural elements, creating immersive experiences that resonate with consumers' emotional needs [10][21] - Various projects across China replicated the "Kud-Thai" market, offering authentic Thai products and experiences [11][18] - The event's design focused on creating a vibrant atmosphere that blends daytime activities with nighttime cultural experiences, enhancing consumer engagement [23][26] Group 4: Targeting Young Consumers - The festival effectively targeted younger demographics by integrating popular Thai cultural elements and interactive experiences [24][28] - Activities included Thai entertainment and immersive experiences that appealed to the interests of younger consumers, transforming cultural representation into a trendy expression [24][28] - The collaboration with The Mall Group allowed for the introduction of unique Thai products, enhancing the shopping experience [18][20] Group 5: Long-term Vision - Inlife's strategic focus on long-term value rather than short-term gains positions it well for sustainable growth in the evolving retail landscape [28][29] - The partnership with The Mall Group is seen as a step towards building a new commercial ecosystem that fosters cross-border collaboration and cultural exchange [29] - The successful execution of the Super-V Flower Festival reflects Inlife's commitment to innovation and adaptability in the face of market changes [26][29]

Core Insights - Sichuan Jingsheng Group, a well-known private enterprise in Yibin, has diversified its business into various sectors including real estate, building materials, food and beverage, and health products, showcasing an innovative and pioneering spirit under the leadership of Zhang Shengfang [1][6] Group Development - The year 2010 marked a pivotal point for Zhang Shengfang's business strategy as she partnered with Wuliangye to launch the "Zhenlong Tianzi" series of liquor, becoming the national distributor, which opened new growth avenues and solidified the company's position in the liquor market [3] - This collaboration enhanced the brand influence of Jingsheng Group nationwide, laying a strong foundation for long-term development [3] Leadership and Innovation - Zhang Shengfang emphasizes close communication with partners to explore new market opportunities and business models, demonstrating exceptional leadership and market insight [3][5] - The company adopts an innovative mindset, focusing on the development and protection of intellectual property while also valuing historical and cultural heritage [5][6] Achievements and Recognition - Jingsheng Group has grown into a billion-yuan enterprise, recognized as an "Outstanding Private Enterprise" by the Sichuan Provincial Government and ranked among the top ten private enterprises in Yibin [6] - Zhang Shengfang has passed the leadership baton to her children, who continue to exhibit remarkable leadership and innovative spirit, furthering the company's growth and exploration of new opportunities [8]