Core Viewpoint - The article discusses the intense marketing competition in the real estate market of major cities in China as developers adopt aggressive discount strategies to attract buyers amid a challenging market environment [3][10]. Group 1: Marketing Strategies - Developers are offering significant discounts and promotional packages, such as "98% discount for first-day registration" and "95% discount with additional incentives" to boost sales [4][6]. - The "first live, then buy" plan introduced by some developers allows potential buyers to experience living in a property before making a purchase decision, reflecting a shift in marketing tactics [8][9]. - In Hangzhou, high-end properties are now offering substantial incentives, such as free parking spaces, which were previously sold at high prices, indicating a change in buyer incentives [9][10]. Group 2: Market Dynamics - The shift in buyer inquiries from "points eligibility" to "discount rates" highlights the changing priorities of consumers in the current market [11]. - The competitive landscape has intensified, with many projects resorting to discounts before even launching, a stark contrast to previous practices where properties were sold at full price initially [6][11]. - According to research by CRIC, 87% of projects that achieved sales success utilized pricing strategies, while over half employed innovative marketing methods, indicating a trend towards aggressive sales tactics [12][13].

Core Insights - The real estate market in major cities is experiencing intense marketing battles as developers offer significant discounts and innovative sales strategies to attract buyers amid a challenging market environment [1][5][7]. Group 1: Discount Strategies - In Shanghai, the new project "Zhonghuan Ludao" announced discounts of 2% for general buyers and 3% for one-time payments, along with a year of free property management for early registrants [2][4]. - Competitors like "Jinju Park East Sequence" are offering even steeper discounts, including a 5% reduction, a 1,000 yuan parking space purchase option, and gift cards for early registrants [4][6]. - In Guangzhou, the "Try Before You Buy" initiative allows potential buyers to move in for a month with a 100,000 yuan deposit, deferring the purchase decision [5][6]. Group 2: Market Dynamics - The shift in buyer inquiries from "Are my points enough?" to "What discounts are available?" reflects the changing dynamics in the real estate market [7][8]. - The competitive landscape has intensified, with developers needing to adapt their pricing strategies to attract buyers, as evidenced by the aggressive discounting seen in various projects [7][8]. - According to research from CRIC, 87% of successful projects utilized price-based strategies, while over half employed innovative marketing techniques [8].