Core Viewpoint - The article discusses the sales performance and customer feedback of the BYD Sea Lion 06 DMI, which is positioned to replace the Song PLUS model, highlighting its market acceptance and competitive advantages [1] Sales Performance - In a local third-tier city, the Sea Lion 06 has shown strong sales, with 115 units sold last month, of which approximately 20 were Sea Lion 06, indicating a positive market response [2] - The most popular configuration is the 170 PRO version, priced at ¥146,800, with colors like gray, white, and ash green being the most preferred [2][10] Customer Demographics - The primary customer base for the Sea Lion 06 consists of former Song PLUS buyers, who are generally family-oriented and from diverse professions [4] - Customers appreciate the new design and quality of the Sea Lion 06, with many initially hesitant about its appearance but growing to like it after exposure [5] Competitive Analysis - The Sea Lion 06 is frequently compared to the Song L DMI, with about 60% of customers considering both models. Price competitiveness is a significant factor in these comparisons [9] - Customers often perceive the Song L as a more economical choice, leading to challenges in convincing them to opt for the Sea Lion 06 despite its newer platform and features [9] Configuration and Financing - The most sold configuration is the mid-range 170 PRO version, with a slight discount available during negotiations [10] - Financing options include a manufacturer-backed loan of approximately ¥90,000 with a 24-month term at zero interest, making it an attractive option for buyers [11][12] Customer Satisfaction - The Sea Lion 06 has received positive feedback regarding its quality and craftsmanship, with minimal complaints reported from customers [5][13] Maintenance Costs - The estimated maintenance cost for the Sea Lion 06 is around ¥500 for oil and filter changes, with the first service due at 6 months or 5,000 km [14] Additional Considerations - The brand offers a trade-in subsidy of ¥5,000 for its vehicles and ¥4,000 for other brands, which may influence purchasing decisions [15]