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四年卖出600万辆,比亚迪海洋网用实力领跑行业速度
Zhong Guo Qi Che Bao Wang· 2025-12-19 02:45
日前,2025比亚迪海洋四周年Ocean Day用户盛典在深圳举办,全国海粉欢聚一堂,见证海洋网从奔涌浪潮中驶向新程的辉煌时刻。这场以"奔涌"为主 题的行业盛会,汇聚了全国各地的车主朋友共同见证了一个新能源领域的成长奇迹——比亚迪海洋网成立四年累计销量突破600万辆。从2021年的蹒跚起步 到如今的行业领跑,海洋网以惊人的"海洋速度",完成了传统合资车企需要15年才能达成的征程,不仅印证了市场对中国新能源品牌的高度认可,更彰显了 中国智造在全球汽车产业变革中的核心力量。 四年跑完十五年征程 铸就"海洋速度"奇迹 在汽车产业百年发展历程中,销量突破600万用户的信任累积,向来被视为品牌深耕市场的重要里程碑,传统合资车企往往需要耗费十余年甚至更久的 时间才能实现。而比亚迪海洋网,作为比亚迪品牌布局年轻化新能源市场的中坚力量,用短短四年时间就完成了这一跨越,创造了行业瞩目的增长神话。 回顾海洋网的成长轨迹,其销量增长曲线堪称"狂飙":2021年品牌成立之初,全年销量仅为6万辆,在新能源市场中崭露头角;2022年便实现跨越式增 长,销量飙升至70万辆,同比增长超10倍,成功跻身新能源市场主流阵营;2023年持续发力, ...
比亚迪海洋网四年累销超600万辆,8系双旗舰冲击高端
Zhong Guo Jing Ji Wang· 2025-12-16 12:05
从诞生之初"海洋生物+战舰系列"的双轨战略落子,到如今累计销量突破600万辆,比亚迪(002594)海 洋网用四年时间完成从市场新锐到行业标杆的蜕变,其成长轨迹成为比亚迪新能源战略的成功注脚。 12月15日,2025比亚迪海洋四周年Ocean Day用户盛典正式举办。活动现场,海洋网以"奔涌"为主题, 打造了沉浸式科技展、车主故事分享、未来车型预览等专属体验区,为全体"海粉"呈现更具年轻活力的 生活方式。 自2021年成立以来,海洋网打造的宋PLUS、海鸥、海豚、海豹相继跻身"四大百万IP天团",以强劲市 场表现引领行业风潮。站在新起点,海洋网全新旗舰系列8系正式定名海豹08和海狮08,宣告品牌高端 化突破;超600万"海粉"从车主变身品牌共创者,秉持初心共赴绿色征程,共同书写绿色出行的未来篇 章。 海豚的加冕,带动海洋网形成宋PLUS、海鸥、海豚、海豹四大百万IP的产品矩阵。从海鸥的7万元级智 能代步,到海豹的性能轿跑定位,再到海狮06的全能家用属性,海洋网用技术梯度覆盖8万至20万元主 流市场,让年轻消费者不用为核心安全与智能配置妥协,实现"好技术人人可享"。 活动现场,海洋网正式公布全新高端旗舰——海洋 ...
比亚迪海洋网四周年:四年累销超600万辆,海洋8系双旗舰正式定名
Huan Qiu Wang· 2025-12-16 10:47
来源:环球网 【环球网科技综合报道】2025年12月15日,2025比亚迪海洋四周年Ocean Day用户盛典在深圳举办,全 国海粉与媒体大咖欢聚一堂,见证海洋网从奔涌浪潮中驶向新程的辉煌时刻。 官方称,海洋网成立四年累计销量突破600万辆,宋PLUS、海鸥、海豚、海豹相继跻身"四大百万IP天 团";全新旗舰系列8系正式定名海豹08和海狮08,宣告品牌高端化突破。超600万"海粉"从车主变身品 牌共创者,秉持初心共赴绿色征程,以热爱与智慧成为海洋网持续创新的核心支撑,共同书写绿色出行 的未来篇章。 四年600万,"海洋速度"比肩传统合资品牌十年积累 从2021年11月成立至今,海洋网四年达成600万辆销量,增速比肩传统合资品牌十年积累,以"海洋速 度"创行业新纪录。这不仅印证市场对海洋网产品的认可,更彰显中国品牌在新能源时代的崛起。这一 成绩的背后,是比亚迪"技术鱼池"与全产业链垂直整合的系统性赋能。借此,海洋网重塑市场格局,并 为行业提供可持续发展范本。 用户需求驱动,五大爆款IP构建产品矩阵 活动现场,海豚车主代表与来自全国各地的海粉、媒体共同回顾了海豚百万辆下线的里程碑时刻。 海洋网的成功,源于摒弃传统 ...
四年累销超600万辆,坐拥“四大百万IP天团” 比亚迪海洋8系双旗舰正式定名
Yang Zi Wan Bao Wang· 2025-12-16 06:20
从2021年11月成立至今,海洋网四年达成600万辆销量,增速比肩传统合资品牌十年积累,以"海洋速度"创行业新纪录。这 不仅印证市场对海洋网产品的认可,更彰显中国品牌在新能源时代的崛起。这一成绩的背后,是比亚迪"技术鱼池"与全产 业链垂直整合的系统性赋能。借此,海洋网重塑市场格局,并为行业提供可持续发展范本。 海洋网成立四年累计销量突破600万辆,宋PLUS、海鸥、海豚、海豹相继跻身"四大百万IP天团",以强劲市场表现引领行 业风潮;全新旗舰系列8系正式定名海豹08和海狮08,宣告品牌高端化突破。同时,超600万"海粉"从车主变身品牌共创 者,以热爱与智慧成为海洋网持续创新的核心支撑,共同书写绿色出行的未来篇章。 四年600万,"海洋速度"比肩传统合资品牌十年积累 用户需求驱动,五大爆款IP构建产品矩阵 活动现场,海豚车主代表与来自全国各地的海粉、媒体共同回顾了海豚百万辆下线的里程碑时刻。 12月15日,2025比亚迪(002594)海洋四周年Ocean Day用户盛典在深圳举办,全国海粉与媒体大咖欢聚一堂,见证海洋网 从奔涌浪潮中驶向新程的辉煌时刻。 作为明年车市最值得关注的车型,海豹08和海狮08将以高端 ...
比亚迪出海策略的启示
数说新能源· 2025-11-24 03:03
Group 1 - The article focuses on the theme of "automobile export," analyzing BYD's recent overseas success cases to explore the reasons behind its explosive growth [6] - The goal is to break the market's vague perception that BYD relies solely on "cost performance" by providing precise data analysis of its success logic, offering insights for other car manufacturers [6] Group 2 - In 2023, sales were highly concentrated in four countries: Brazil, Australia, Thailand, and Israel, accounting for 66% of total exports, compared to only 28% in 2022 [7] - In 2024, further concentration is expected, with Brazil alone contributing nearly 60,000 units, while Mexico's performance is notable but not yet fully accounted for; other countries show limited growth, such as Indonesia with 15,000 units [7] - By 2025, market distribution will diversify, with significant contributions from the UK (38,000 units), Turkey (37,000 units), Australia (30,000 units), and Brazil (26,000 units), alongside rapid growth in European countries (Italy, Germany, Spain) and Southeast Asia (Thailand, Indonesia) [7] Group 3 - In 2023, vehicle models were dispersed, with various models like Yuan PLUS, Dolphin, and Song PLUS testing different markets, such as Yuan PLUS receiving 10,000 orders in Thailand within 42 days [7] - In 2024, Brazil and Mexico will become the main battlegrounds, with multiple models running concurrently, each contributing 20,000 to 30,000 units [7] - By 2025, the vehicle model strategy will become highly focused, forming a "big single product" strategy [7]
海狮06 DMI:终于接了宋PLUS的班,就是竞品还得面对宋PRO
车fans· 2025-10-28 00:33
Core Viewpoint - The article discusses the sales performance and customer feedback of the BYD Sea Lion 06 DMI, which is positioned to replace the Song PLUS model, highlighting its market acceptance and competitive advantages [1] Sales Performance - In a local third-tier city, the Sea Lion 06 has shown strong sales, with 115 units sold last month, of which approximately 20 were Sea Lion 06, indicating a positive market response [2] - The most popular configuration is the 170 PRO version, priced at ¥146,800, with colors like gray, white, and ash green being the most preferred [2][10] Customer Demographics - The primary customer base for the Sea Lion 06 consists of former Song PLUS buyers, who are generally family-oriented and from diverse professions [4] - Customers appreciate the new design and quality of the Sea Lion 06, with many initially hesitant about its appearance but growing to like it after exposure [5] Competitive Analysis - The Sea Lion 06 is frequently compared to the Song L DMI, with about 60% of customers considering both models. Price competitiveness is a significant factor in these comparisons [9] - Customers often perceive the Song L as a more economical choice, leading to challenges in convincing them to opt for the Sea Lion 06 despite its newer platform and features [9] Configuration and Financing - The most sold configuration is the mid-range 170 PRO version, with a slight discount available during negotiations [10] - Financing options include a manufacturer-backed loan of approximately ¥90,000 with a 24-month term at zero interest, making it an attractive option for buyers [11][12] Customer Satisfaction - The Sea Lion 06 has received positive feedback regarding its quality and craftsmanship, with minimal complaints reported from customers [5][13] Maintenance Costs - The estimated maintenance cost for the Sea Lion 06 is around ¥500 for oil and filter changes, with the first service due at 6 months or 5,000 km [14] Additional Considerations - The brand offers a trade-in subsidy of ¥5,000 for its vehicles and ¥4,000 for other brands, which may influence purchasing decisions [15]
9月全国汽车产销史上同期首破300万辆,比亚迪吉利上汽领跑新能源板块
Chang Sha Wan Bao· 2025-10-20 07:33
Core Insights - The automotive industry in China has shown a strong upward trend, with national production and sales exceeding 3 million units in September for the first time in history [1] - BYD, Geely, and SAIC are the top three companies in the rapidly growing new energy vehicle (NEV) sector, with BYD leading in sales [1][2] Group 1: Sales Performance - BYD sold 396,000 NEVs in September, marking an 18.6% year-on-year increase, and has achieved cumulative sales of 3.26 million units from January to September, reaching 71% of its annual target of 4.6 million units [1] - In the same period, BYD's automotive brands, Dynasty and Ocean, sold 356,000 units, maintaining the top position in single-brand sales [1] - Geely and SAIC sold 200,000 and 181,000 NEVs respectively in September [1] Group 2: Technological Advancements - The success of BYD is closely linked to its "Heavenly Eye" driver assistance system, which has seen cumulative sales of over 1.7 million units by the end of September, with 295,000 units sold in September alone [1] - The market share of vehicles equipped with the driver assistance system has risen to 91.3%, providing substantial data for algorithm optimization and safety improvements [1] - The second and third positions in cumulative sales of vehicles with intelligent driver assistance systems are held by Leap Motor (60,390 units) and Xiaomi (41,948 units) [1] Group 3: International Expansion - In September, BYD's overseas sales of passenger cars and pickups reached 70,851 units, a 107% year-on-year increase, with total exports exceeding 700,000 units from January to September, accounting for 22% of total sales [2] - BYD's market share is increasing in key regions such as Europe, Southeast Asia, and South America, with models like Song PLUS, Haiyan, and Haiou performing well internationally [2] - A significant milestone was achieved on October 9, with the 14 millionth NEV rolling off the production line in Brazil, where the Brazilian president became the owner of a Song Pro [2]
比亚迪前三季度销量326万领跑行业 天神之眼车型超170万辆
Qi Lu Wan Bao· 2025-10-17 07:31
Core Viewpoint - The automotive market in China is experiencing significant growth, with September marking a historic high in production and sales, particularly in the electric vehicle sector led by BYD [1][4]. Group 1: Sales Performance - In September, BYD sold 396,000 new energy vehicles, representing a year-on-year increase of 18.6%, and cumulative sales from January to September reached 3.26 million units, achieving 71% of the annual target of 4.6 million units [4][14]. - BYD's automotive brands, including Dynasty and Ocean, sold 356,000 units in September, with a total of 2.985 million units sold from January to September, maintaining the top position in single brand sales in the market [5][12]. Group 2: Technological Advancements - BYD's "Tiangshen Eye" advanced driver-assistance system is a key driver of its smart transformation, with cumulative sales of equipped models exceeding 1.7 million units by September, and 91.3% of domestic sales coming from these models [8][13]. - The daily data generated from BYD's vehicles equipped with the driver-assistance system has surpassed 100 million kilometers, providing substantial data support for algorithm optimization and safety improvements [13]. Group 3: Global Expansion - In September, BYD's overseas sales of passenger cars and pickups reached 70,851 units, marking a 107% year-on-year increase, with cumulative exports exceeding 700,000 units, accounting for 22% of the group's total sales [14][16]. - BYD is expanding its presence in key international markets, with increasing market shares in countries like Brazil, France, and Spain, and notable sales of models such as Song PLUS and Dolphin [16][17].
2030年汽车市场格局,玩家还有多少?
数说新能源· 2025-10-13 08:12
Core Viewpoint - The article discusses the future landscape of the Chinese automotive market by 2030, emphasizing the potential consolidation of players and the critical role of electric vehicles (EVs) in shaping the market dynamics [1][12]. Group 1: Central Enterprises - The three central enterprises are accelerating their transition to new energy, but only Changan is showing significant change, with a likelihood of mergers or further integration among them, potentially leaving only one major player [1]. - The assessment of the fuel vehicle business dependency for the three central enterprises indicates high risks, particularly for FAW and Dongfeng, due to their reliance on joint ventures and slow transition to EVs [2]. - Changan is noted for its faster transition and lower dependency on fuel vehicles compared to its peers, positioning it better for the future [2]. Group 2: Local State-Owned Enterprises - Local state-owned enterprises like BAIC may become less relevant due to the rise of new players like Xiaomi and Li Auto, while SAIC remains a significant player but faces profitability challenges [2]. - The article suggests that without strong governmental push for restructuring, only one local state-owned enterprise may survive in the competitive landscape [2]. Group 3: Private Enterprises - BYD is identified as the dominant player among private enterprises, with Geely also expected to remain competitive, while Great Wall and Chery have a chance to stay relevant [3]. - The emergence of new forces like Huawei and Xiaomi is highlighted as a significant factor that could reshape the competitive landscape [3]. Group 4: Market Dynamics and Sales Projections - The "survival line" for mainstream automakers in the EV market is projected at an annual sales volume of 1 million units, with 2 million units needed to maintain pricing power and invest in next-generation technologies [4]. - The penetration rate of new energy vehicles in China is expected to exceed 50% by 2024, with projections suggesting it could reach between 70% and 85% by 2030 [5]. - The total retail sales of passenger vehicles in China are projected to grow slightly from 23 million in 2024 to 25 million by 2030, with a significant portion of this market transitioning to EVs [5]. Group 5: Replacement Market Analysis - The article outlines a replacement market for fuel vehicles, estimating that 8 to 10 million buyers will switch to EVs by 2030, creating a substantial market opportunity for new energy vehicles [6]. - The analysis of various price segments indicates that the economic segment (under 80,000 RMB) will predominantly be occupied by EVs, while the mainstream market (80,000-150,000 RMB) is largely controlled by BYD and Geely [7][8]. Group 6: Competitive Landscape and Future Outlook - The competitive landscape in the mid-to-high-end market (150,000-250,000 RMB) is expected to be challenging, with brands like NIO and Li Auto facing stiff competition from Huawei and Tesla [9][10]. - The high-end market (above 400,000 RMB) is anticipated to be dominated by Huawei, with significant challenges for other brands to maintain market share [10]. - Factors such as export markets, demographic changes, and pricing strategies will play crucial roles in shaping the future of the automotive industry in China [11][12].
前瞻全球产业早报:深圳支持车内全无人测试
Qian Zhan Wang· 2025-10-13 01:59
Group 1 - Shenzhen's transportation authority has released a draft for public consultation regarding the management of intelligent connected vehicle road testing, which includes support for fully unmanned testing scenarios and reduced application costs [2] - BYD has responded to rumors about the discontinuation of the Song PLUS model, stating that the Hai Si 06 is its successor, indicating a normal product transition [3] - China's self-developed early warning meteorological system "Mazu" has been successfully implemented in multiple countries, marking a significant advancement in global meteorological governance [4] Group 2 - The first integrated wind-solar-storage system for substations in China has been successfully put into operation, showcasing advancements in energy storage technology and its integration with urban distribution networks [6] - China has become a global leader in the industrial robotics sector, with nearly 300,000 industrial robots expected to be installed in 2024, and an operational stock exceeding 2 million units [7] - Hong Kong seniors are increasingly choosing to settle in mainland cities within the Greater Bay Area, with a reported 40% increase in the number of Hong Kong residents aged 65 and above moving to Guangdong province over the past decade [8] Group 3 - Xiaomi has maintained its position as the top smartphone seller in China for two consecutive weeks, achieving a market share of 21.2% during the recent Golden Week [9] - China Eastern Airlines has announced that all domestic "Air Express" flights on wide-body aircraft will offer free Wi-Fi starting October 11 [10] - The 2025 Best Inventions list by TIME magazine includes products from various companies, highlighting innovations from firms like Huawei, BYD, and NVIDIA [11] Group 4 - A recent HSBC survey indicates that over half of wealthy entrepreneurs are considering relocating abroad, with Singapore being the most preferred destination [12] - Researchers at ETH Zurich have developed a DNA search engine named MetaGraph, which efficiently retrieves vast amounts of information from public biological databases [13] - Elon Musk has criticized OpenAI, claiming it operates on falsehoods and misuses charitable funds for its own profit [14] Group 5 - Tesla has reportedly paused the production of its second-generation humanoid robot due to significant technical challenges in achieving human-like dexterity [15][16] - The Universal Postal Union has reported a significant decline in international postal package volumes sent to the U.S. since the suspension of tax-exempt imports, with a 70.7% drop noted [17] - Samsung has been ordered to pay $445.5 million for infringing on patents related to 4G, 5G, and Wi-Fi technologies [18] Group 6 - Intel has announced that its advanced manufacturing process, Intel 18A, has entered early production and is on track for mass production in Arizona by the end of the current quarter [19] - Didi Chuxing has secured a Series D funding round totaling 2 billion yuan, with investments from various funds and automotive groups [19] - The Hong Kong IPO market has seen significant activity this year, with insurance companies participating as cornerstone investors in multiple listings [20]