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比亚迪:全球化战略迈入新阶段 构建本土化产业协作模式
Zheng Quan Shi Bao Wang· 2025-07-10 13:51
Group 1: Global Expansion and Production Facilities - BYD has accelerated its global expansion with the inauguration of its first passenger car factory in Camasari, Bahia, Brazil, marking a new phase in its globalization strategy [1] - The company announced a total investment of 5.5 billion Brazilian Reais (approximately 7.1 billion RMB) for a large production complex in Brazil, which will have a planned capacity of 150,000 vehicles and create 20,000 local jobs [1] - In Cambodia, BYD is establishing its first electric vehicle production base, with a 521% year-on-year increase in orders expected by Q1 2025 [2] Group 2: Sales Performance and Market Position - Since entering the Brazilian market in 2021, BYD has seen continuous sales growth, becoming the top seller of electric vehicles in Brazil with over 20,000 units sold in Q1 2023 [1] - BYD ranked fourth in retail sales among car brands in Brazil as of May, achieving a market share of 9.7% [1] - In Japan, BYD's monthly registration volume surpassed 400 units for the first time, entering the top ten of imported car brands, largely driven by the strong performance of the SEALION7 model [3] Group 3: Product Development and Market Strategy - BYD launched the "Seagull" model in 15 European countries, marking its eighth electric vehicle introduction in Europe over the past three years [3] - The company plans to expand its product matrix in Japan by introducing plug-in hybrid vehicles and light electric K-Cars to meet local demand [3] - In Australia, BYD has established 46 stores across major cities, offering a full range of electric and hybrid vehicles [4] Group 4: Logistics and Transportation - BYD is developing its own fleet of automobile transport ships to enhance global delivery capabilities, with the sixth ship, "BYD CHANGSHA," recently launched [4] - The operational fleet has already transported over 70,000 BYD electric vehicles [4] Group 5: Financial Performance - BYD's overseas revenue reached approximately 160.2 billion RMB in the previous year, reflecting a year-on-year growth of 75.2% [5]
比亚迪叫停“价格战”!7月1日起,全国范围取消限时“一口价”政策
Mei Ri Jing Ji Xin Wen· 2025-06-28 09:16
比亚迪限时"一口价"政策进入倒计时。 5月23日,比亚迪再次推出限时"一口价"或限时补贴的促销活动。活动涉及王朝网、海洋网共计22款智 驾版车型,最高补贴优惠5.3万元,活动时间自5月23日至6月30日。 具体来看,海洋网10款车型限时"一口价"5.58万元起售,价格降幅最大的当属海豹07DM-i智驾版(1.5L 125km精英型),限时一口价为10.28万元,相比指导价降低了5.3万元。王朝网12款智驾版车型限时补 贴起售价降至6.38万元,其中夏降价额度最高,为3.2万元,限时起售价21.78万元。 在比亚迪王朝网和海洋网限时"一口价"活动中,比亚迪海洋网明确价格包含国家置换补贴及比亚迪置换 补贴;而比亚迪王朝网则明确限时补贴含"618"现金补贴及比亚迪置换补贴,但不含国补。 上述北京某比亚迪海洋网门店销售员告诉记者,目前可以确定的是,7月的新销售政策中,"以旧换 新"政策还会持续,银行的"高息高返"贷款政策将会取消。"'国补'标准肯定不会变,但不知道厂家(比 亚迪)政策会不会有变化,现在还不知道。"海洋网门店销售称,新的购车政策,厂家会根据市场数据 来制定。 6月28日,网上流传出一份关于比亚迪即将启动 ...
中国乘用车出口现“异样”:对墨大涨,对俄大跌
Jing Ji Guan Cha Wang· 2025-06-18 12:05
Core Insights - The Chinese automotive industry is experiencing a significant shift in export dynamics, with notable increases in sales to Mexico and declines in sales to Russia [2][3] Export Performance - From January to April 2025, the top three destinations for Chinese passenger car exports were Mexico (147,800 units, +24.3%), UAE (130,600 units, +58.5%), and Russia (126,000 units, -46.8%) [2] - BYD contributed significantly to the increase in exports to Mexico, with an additional 36,000 units sold, primarily models like Seagull and Song PLUS DM-i [2] - In North America, BYD exported 49,300 units, marking a 260.5% increase [3] Market Challenges - The decline in exports to Russia is attributed to increased car loan rates and import taxes, raising consumer costs and leading to lower sales [3][4] - Russian policies have resulted in a significant increase in import taxes, with rates rising by 70%-85% and further increases planned annually until 2030 [4] Regional Performance - In Europe, BYD and Chery saw substantial growth, selling 75,000 and 40,600 units respectively, due to strategic adjustments in product offerings [5] - Southeast Asia has emerged as a new growth engine for Chinese automotive exports, with BYD, Geely, and Chery showing significant sales increases [5][6] - In the Middle East, BYD and Yueda Kia also reported strong sales growth, with increases of 277.0% and 61.3% respectively [6] Overall Export Trends - Overall, Chinese automotive exports reached 2.158 million units from January to April 2025, reflecting a 15% year-on-year increase [7] - The growth rate of Chinese automotive exports is expected to slow down, with projections indicating a decline to 5.8% in 2025 [7]
比亚迪20250617
2025-06-18 00:54
比亚迪 20250617 摘要 比亚迪近期国内市场表现正常,调价后新增订单逐渐恢复至每周 8 万以 上水平,库存情况整体正常偏好,未出现悲观状态。上半年销量达成度 符合往年 30%-40%的比例,下半年销量预计将有显著提升。 比亚迪库存系数高的问题源于计算方式,淡季零售量下降导致系数提高, 一线城市经销商提车意愿强库存较高,但四五线城市受政策拉动库存良 好,自媒体报道存在样本偏差。 比亚迪单车盈利能力优于其他自主品牌新能源子品牌,得益于规模效应 和产业链垂直整合,即使不考虑价格战因素,仍具有显著优势。 比亚迪海外市场表现超预期,上半年出口量达 8.9 万辆,同比增长显著, 尤其在欧洲市场,插电混动和混动车型需求增加,欧洲、东南亚和拉美 是主要出口地区。 比亚迪通过本地化生产(如泰国、巴西、匈牙利工厂)规避关税影响, 采用成本定价模式,确保单车利润稳定,关税增加最终由当地消费者或 经销商承担,不影响比亚迪需求。 Q&A 比亚迪近期股价和整体汽车板块表现承压的原因是什么? 今年第一季度,比亚迪及整个汽车板块表现承压主要是由于国家层面的补贴、 地方购置税政策以及以旧换新等政策提前释放。此外,春节期间 Deepsee ...
华为15万SUV曝光,“尚界”首款车型上街,圆润造型、配备激光雷达...
3 6 Ke· 2025-06-13 03:30
这或许是鸿蒙智行最便宜的一款车型。 众多周知,鸿蒙智行家族中的"四界"都已经亮相了。 最神秘的"第五界"SAIC尚界车型大家还在猜长啥样呢,路测谍照就已经被吃瓜网友爆出来了。 从图片来看,虽然车身裹满"斑马纹"伪装膜,但挡风玻璃上"SRIH"(上汽研发创新总院的缩写)的贴纸非常醒目。 再加上四月的时候,双方正式官宣了合作,上汽集团总裁贾健旭还表示:"上汽从去年开始就与华为谈恋爱了,尚界必须要成功,今年一定要出车"。 基本坐实了曝光的就是"尚界"的首款车型。 更重要的是尚界品牌的定位,聚焦15万至25万元主流市场,那么新车的起步价格大概率问界M5还要低,直接杀进比亚迪宋PLUS的主战场。 所以说,年轻人第一台华为车,这次真要落地了? 尺寸接近中大型SUV,配备激光雷达 从曝光的谍照来看,尚界首款车型整体采用圆润的设计手法,车头为封闭式进气格栅,前包围左右两侧配有 "7" 字形装饰件,牌照框位于前包围中央处。 车身侧面,新车配备了隐藏式门把手、后排隐私玻璃,提供两种轮辋风格。 目测其尺寸达到中型甚至是中大型SUV标准,预计要比问界M5还有大一些,所以推测新车车长范围就在4.8米-4.9米之间,轴距在2.9米左右。 ...
电厂 | 全球销量冠军、国民汽车品牌,如何被“排放”欺诈所击溃?
Xin Lang Cai Jing· 2025-06-12 11:14
6月7日,吉利控股副总裁杨学良在重庆汽车论坛的演讲中公开支持长城汽车董事长魏建军——2023年4月11日,长城汽 车向国家多个部门递交材料,举报比亚迪秦PLUS DM-i、宋PLUS DM-i使用常压油箱,涉嫌蒸发污染物排放不达标。 比亚迪则在一则回应中指出长城汽车的测试程序存在瑕疵,因为送检车辆未达国标要求的3000公里磨合期。对于长城 汽车的举报,比亚迪称之为"不正当竞争行为"。 杨学良发言结束后,比亚迪集团品牌及公关处总经理李云飞6月8日在个人微博上的回应中提及,比亚迪曾在2021年至 2023年采用常压油箱方案,对PHEV车型长期纯电行驶,每间隔一周要通过启动发动机运转3-5分钟,燃烧碳罐内吸附 的燃油蒸汽,以达到排放合规要求。后来因为有用户反馈发动机定期启动体验不好,比亚迪全部切换至高压油箱方 案。这是比亚迪首次承认使用了常压油箱方案。但是在当晚,李云飞删除了这条微博。 上述两辆车型,在长城汽车举报的前半年,为比亚迪贡献了32万辆的销量,是比亚迪的畅销车型。杨学良在演讲时提 到"行业的人是知道真相的,因为大家都会做拆车对比测试,我们测试得出的结论与长城汽车举报的内容信息是完全一 致的。"政府部门的调 ...
“围攻”比亚迪:车企的焦虑,写在财报里
投中网· 2025-06-12 06:33
定焦One . 以下文章来源于定焦One ,作者定焦One团队 深度影响创新。 将投中网设为"星标⭐",第一时间收获最新推送 窥见中国汽车产业最深层的竞争逻辑。 作者丨 金玙璠 编辑丨 魏佳 来源丨 定焦One 没想到,一场持续两年的 常压油箱争议 ,在今年6月上演了"续集"。 在6月7日的2025中国汽车重庆论坛上,吉 利汽车高级副总裁杨学良突然 公开声援长城两年前对比 亚迪的举报 。 他称 , 两年前吉利进行的拆解测试结果,与长城举报内容"完全一致",并称长城董 事长魏建军是行业的"吹哨人"。 这一表态瞬间将始于2023年5月的"常压油箱争议"重新点燃,使原本比亚迪与长城的两方对峙,升 级为三大巨头的混战。 次日,比亚迪集团品牌及公关处总经理李云飞通过微博回应,称比亚迪 2021-2023年采 用的常压 油箱方案,"符合法规要求",并反指浙江某头部车企2018-2023年多款PHEV车型同样采用该方 案。该微博内容6小时后被删除。 表面看,这是成本优先派和合规优先派的技术路线之争 ;实质上 ,是头部车企在新能源转型关键期 对行业话语权的争夺战——2025年前5个月,比亚迪销量(176万辆)已超吉利(117 ...
“围攻”比亚迪:车企的焦虑,写在财报里
投中网· 2025-06-12 06:32
以下文章来源于定焦One ,作者定焦One团队 定焦One . 深度影响创新。 将投中网设为"星标⭐",第一时间收获最新推送 窥见中国汽车产业最深层的竞争逻辑。 作者丨 金玙璠 编辑丨 魏佳 来源丨 定焦One 没想到,一场持续两年的 常压油箱争议 ,在今年6月上演了"续集"。 在6月7日的2025中国汽车重庆论坛上,吉 利汽车高级副总裁杨学良突然 公开声援长城两年前对比 亚迪的举报 。 他称 , 两年前吉利进行的拆解测试结果,与长城举报内容"完全一致",并称长城董 事长魏建军是行业的"吹哨人"。 这一表态瞬间将始于2023年5月的"常压油箱争议"重新点燃,使原本比亚迪与长城的两方对峙,升 级为三大巨头的混战。 次日,比亚迪集团品牌及公关处总经理李云飞通过微博回应,称比亚迪 2021-2023年采 用的常压 油箱方案,"符合法规要求",并反指浙江某头部车企2018-2023年多款PHEV车型同样采用该方 案。该微博内容6小时后被删除。 表面看,这是成本优先派和合规优先派的技术路线之争 ;实质上 ,是头部车企在新能源转型关键期 对行业话语权的争夺战——2025年前5个月,比亚迪销量(176万辆)已超吉利(117 ...
宋PLUS DMI:客户对比宋L没相中,喜提宋PLUS不是我卖的
车fans· 2025-06-11 00:29
Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].
泰国电动车市场是蓝海还是红海
Zhong Guo Qi Che Bao Wang· 2025-06-09 03:41
ID - TAXI-METER . B THA 2339 2016 177 近日,国际能源署发布《全球电动汽车展望2025》。在认可中国在电动汽车市场领跑地位的同时,《报告》更是指出,中国电动汽车出口对新兴市场的 扩张功不可没。其中,在被称为"亚洲底特律"的泰国,中国产品在其电动汽车市场占比已高达75%,中国车企的电动汽车工厂在当地也愈发普遍。不过,与 当前泰国超50万辆的产能规划相比,当地仅7万余辆的电动汽车年注册量显得尤为微不足道。面对产能过剩苗头,中国车企能否继续稳步挺进泰国市场? 产能持续攀升 中国车企"挑大梁" "泰国目前电动汽车产能已超50万辆,正在巩固泰国作为东盟地区主要电动汽车制造中心的地位。"在2025年中国电动汽车百人会论坛上,泰国电动汽车协会 主席尤萨朋·劳努尔表示,近年来泰国电动汽车产能持续提升,这背后主要得益于中国车企在泰国的积极布局。 近年来,泰国为鼓励当地电动汽车产业发展推出了一系列刺激政策。为实现"2030年电动汽车产量达到30%"的目标,泰国推出EV 3.0政策,即2022~2023 年,泰国最高下调40%的电动乘用车进口关税,前提是车企2024年必须在泰国生产与2022~2 ...