完美日记「妆养仿生膜™」明星套装
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从完美日记的三重“破局”,看国货美妆如何向全球进发
FBeauty未来迹· 2025-10-20 15:11
Core Viewpoint - Chinese beauty brand Perfect Diary is not only chasing trends but is also leading them, reshaping the global beauty landscape through technology-driven innovation and cultural resonance [5]. Group 1: Technological Advancements - Perfect Diary has made significant breakthroughs in the "makeup-nourishing technology" field, with the third-generation bionic membrane technology (Biotec™) being a core driver of the brand's growth [7]. - The third-generation technology integrates five Nobel Prize-related technologies and has resulted in seven core patents, showcasing a systematic research iteration framework [7]. - The "Bionic Membrane Essence Lipstick," utilizing this technology, has sold over 6 million units globally, generating over 800 million RMB in sales, making it the top-selling lipstick brand in China [10]. Group 2: Global Recognition and Cultural Integration - Perfect Diary showcased its third-generation technology at the International Federation of Societies of Cosmetic Chemists (IFSCC) in September 2025, marking a shift from one-way technology releases to two-way academic dialogue [8]. - The brand participated in the "Paris Partners" program, gaining international recognition for its bionic membrane technology and makeup aesthetics [14]. - A collaboration with the animated IP "Nezha: Birth of the Demon Child" resulted in a beauty series that embodies the spirit of innovation and cultural identity [18][19]. Group 3: Consumer-Centric Innovations - The launch of the "Bionic Membrane™" star set, which includes a bionic membrane essence lipstick, foundation, and cream, aims to provide consumers with a comprehensive makeup-nourishing solution [21]. - An immersive exhibition titled "Change Scene Without Changing Makeup" was held to demonstrate the practical effects of the star set in daily life, showcasing the modernized expression of Eastern beauty aesthetics [23]. - Perfect Diary has established itself as a trendsetter by releasing the first "makeup-nourishing" research report in 2024 and collaborating with "ELLE" to publish insights on global beauty trends in 2025 [23]. Group 4: Industry Impact and Future Outlook - The brand's approach combines technological strength, cultural resonance, and standardized systems to build industry authority, reflecting the broader narrative of Chinese beauty brands moving towards globalization [24]. - The transformation from "Made in China" to "Created by China" signifies a pivotal moment for Chinese beauty brands, gaining global visibility and respect [24].