Core Viewpoint - The focus of the Chinese beauty market is shifting from brand marketing to research and development, indicating a revolution centered on scientific research and manufacturing [1][2] Group 1: R&D Strategy and Investment - Yatsen E-commerce has prioritized R&D as a core strategy since 2020, aiming to build a global R&D system and become a "world-class beauty innovation pioneer" [2][4] - The company has invested over 580 million yuan in R&D since 2020, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning it among the leaders in the global beauty industry [4][6] - Yatsen has established a comprehensive R&D framework known as the "1-3-4-6-20" global R&D strategy, which includes one advanced beauty factory, three self-built R&D centers, four research directions, six co-built laboratories, and over 20 research cooperation projects [4][6] Group 2: Product Development and Market Performance - The company has developed a complete innovation model from basic research to commercial application, exemplified by the successful launch of the "bionic membrane" essence lipstick, which has sold over 4.5 million units and generated over 600 million yuan in GMV [6][9] - As of Q1 2025, Yatsen's strategic transformation has begun to show results, with revenue reaching 830 million yuan, a year-on-year increase of 7.8%, and a Non-GAAP net profit of 7.14 million yuan, marking two consecutive quarters of profitability [9] Group 3: Talent and Global Collaboration - The R&D breakthroughs at Yatsen are supported by a talent matrix that combines global expertise with local innovation, highlighted by the recruitment of Chief Scientific Officer Cheng Jing, who has 28 years of international beauty R&D experience [10][13] - The R&D team has received international recognition, with 12 papers presented at the IFSCC conference, showcasing the company's commitment to high-level research and collaboration with global partners [15][17] Group 4: Sustainable Development and Technological Innovation - Yatsen has integrated sustainability into its strategy, achieving MSCI ESG A rating for two consecutive years, and is focusing on green practices such as using natural plant fermentation instead of chemical raw materials [16][17] - The company employs AI technology in its R&D processes to enhance efficiency and reduce experimental waste, exemplified by its use of AlphaFold3 in anti-aging serum development [16][17]

Core Viewpoint - The article highlights the transformation of Yatsen E-commerce from a manufacturing-focused company to a technology-driven beauty brand, emphasizing the importance of scientific innovation and consumer trust in product efficacy [2][3][4]. Financial Performance - Yatsen E-commerce reported a revenue of 1.15 billion yuan in Q4 2024, marking a year-on-year increase of 7.1%, and achieved profitability for the first time [2]. - In Q1 2025, the company continued its growth trajectory with a revenue of 830 million yuan, up 7.8% year-on-year, and a Non-GAAP net profit of 7.14 million yuan [2]. Business Structure Upgrade - The skincare segment's revenue share increased to 43.5% in Q1 2025, maintaining over 30% of total revenue for 12 consecutive quarters [2]. - The main brand, Perfect Diary, experienced significant growth under the "makeup and skincare integration" strategy, with its bionic membrane essence lipstick achieving a GMV of over 600 million yuan since its launch [2]. R&D Investment and Strategy - Since 2020, Yatsen E-commerce has invested over 580 million yuan in R&D, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning itself among the leaders in the global beauty industry [9]. - The company has established a comprehensive R&D system, including a global innovation center and multiple research collaborations, to enhance its technological capabilities [9][16]. Leadership and Talent Acquisition - The appointment of Cheng Jing, a seasoned scientist with 28 years of international R&D management experience, as Chief Scientific Officer (CSO) signifies a strategic move to strengthen domestic R&D capabilities [3][4]. - Cheng's vision includes transforming her extensive experience in international companies into a driving force for Chinese brands to compete globally [4][7]. Open Innovation and Collaboration - Yatsen E-commerce is building an open innovation ecosystem, collaborating with top global partners across various sectors to create a comprehensive innovation loop [16][17]. - The establishment of joint laboratories with institutions like Ruijin Hospital and Sun Yat-sen University has facilitated rapid conversion of research outcomes into marketable products [17][18]. Sustainable Development Initiatives - The company integrates sustainability into every aspect of product development, focusing on environmentally friendly innovations and responsible practices [22][23]. - Yatsen E-commerce has been recognized for its commitment to sustainability, achieving an MSCI ESG A rating for two consecutive years, aligning with leading international beauty brands [23][24]. Future Outlook - The company aims to continue its journey towards becoming a "world-class beauty innovation pioneer" through sustained R&D investment and a focus on consumer-driven product development [26].