Investment Rating - The investment rating for the company is "Buy" [3] Core Views - The company reported a revenue decline of 17.5% year-on-year to HKD 89.656 billion for FY2025, while operating profit increased by 9.8% to HKD 14.746 billion, indicating a significant improvement in profit margins [1][6] - The company is focusing on optimizing its product structure and enhancing its retail network, which is expected to support revenue growth of approximately 4% in FY2026 [2][6] - The sales of priced gold jewelry and products saw a remarkable increase of 105.5%, contributing to the improvement in profit margins [6] Summary by Sections Revenue Performance - FY2025 revenue from mainland China decreased by 16.9% to HKD 74.556 billion, with retail and wholesale channels declining by 16% and 17.5% respectively [1] - Revenue from Hong Kong, Macau, and other regions fell by 20.6% to HKD 15.1 billion, impacted by macroeconomic fluctuations and changes in consumer preferences [2] Profitability - The operating profit margin improved by 4 percentage points to 16.4% in FY2025, despite a decline in net profit attributable to shareholders by 9% to HKD 5.916 billion [1][6] - The company plans to maintain a high dividend payout ratio of approximately 87.8% for FY2025, with a proposed final dividend of HKD 0.32 per share [1] Market Strategy - The company is strategically expanding into Southeast Asia and beyond, with a notable 91% year-on-year growth in online sales in Hong Kong and Macau [2] - The company is expected to continue a cautious approach to store operations, with a focus on high-quality new store openings while reducing the number of underperforming stores [6] Financial Forecast - The forecast for FY2026 includes an expected net profit of HKD 7.546 billion, representing a 27.6% year-on-year increase, with a projected P/E ratio of 16 times [6][10]