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瑞幸携手国航打造云端咖啡新体验
Zhong Guo Xin Wen Wang· 2025-11-22 09:02
Core Insights - Luckin Coffee has partnered with China International Airlines to introduce a new coffee experience on select flights, enhancing in-flight service quality [1][2] - The collaboration aims to create a "full-scenario coffee consumption ecosystem," extending Luckin's service from ground to high altitude, targeting frequent business travelers [2] Group 1: Partnership Details - The partnership includes the launch of "in-flight coffee tasting theme flights" on routes such as Beijing-Xiamen and Chengdu-Beijing, starting from November 21 [1] - Passengers in economy class on specific routes can enjoy exclusive coffee products, including custom coffee sticks designed for in-flight preparation [1][2] Group 2: Market Impact - The collaboration fills a market gap for high-end coffee options in the aviation sector, enhancing the beverage selection and upgrading in-flight dining services [1] - Luckin Coffee's extensive network of over 29,000 stores and efficient digital operations have positioned it well to reach a broader audience, integrating coffee consumption into various daily scenarios [2] Group 3: Future Prospects - Future product offerings will expand to more flight routes, linking to premium coffee-producing regions globally, such as Yunnan and Brazil, creating a "world coffee flavor route" [2] - The "coffee + travel" model opens further collaboration opportunities, aligning with Luckin's commitment to trade and cultural partnerships with global coffee origins [2]
万米高空也能“瑞一杯”,瑞幸携手国航打造云端咖啡新体验
Zhong Guo Xin Wen Wang· 2025-11-21 11:13
Core Insights - Luckin Coffee has partnered with China International Airlines to launch "in-flight coffee tasting theme flights," enhancing the travel experience for passengers [1][2] - The collaboration aims to create a "coffee + travel" synergy, providing customized coffee products specifically designed for in-flight consumption [1] - This partnership allows Luckin Coffee to extend its service from ground to high altitude, targeting frequent business travelers and establishing a comprehensive "full-scenario coffee consumption ecosystem" [2] Group 1 - The partnership includes the launch of themed flights on routes such as Beijing-Xiamen and Chengdu-Beijing, starting from November 21 [1] - Passengers on economy class flights from Beijing to Chengdu, Xiamen, Guangzhou, and Shenzhen can enjoy exclusive coffee beverages during their journey [1] - Customized coffee products, including easy-to-brew coffee sticks, have been developed to meet the unique needs of in-flight service [1] Group 2 - Luckin Coffee operates over 29,000 stores, integrating coffee consumption into various daily scenarios such as commuting, socializing, and office breaks [2] - The collaboration is expected to expand to more flight routes, linking to premium coffee-producing regions globally, including Yunnan and Brazil [2] - This "coffee + travel" model is seen as a new opportunity for further cooperation in the context of cultural and economic exchanges [2]