同时，双方在进博会期间，携手呈现多场"巡礼原产地"风味品鉴会。来自世界各地的参展嘉宾，不仅品 尝到圆润柔和的星巴克单一产地云南咖啡，更通过生动的人文故事，深入了解星巴克深耕云南十余年， 在咖啡原产地持续助力咖农种出好咖啡，过上好生活的长期承诺。 今年7月份，星巴克与东航联合会员计划上线后，覆盖"会员绑定、消费积分、乘坐航班"飞行全链路的 专属体验备受青睐，已成功吸引近50万名顾客绑定联合会员。10月份，标志着"咖啡+航旅"创新举措 的"云南咖啡主题航班"顺利完成首航。 自2024年6月份星享俱乐部全面升级以来，星巴克始终秉持从顾客需求出发，持续打造充满价值感的"星 式生活"，截至2025财年末，星享俱乐部活跃会员数突破2550万，再创历史新高。 本届进博会上，双方宣布，从2026年第二季度起，东航的头等舱及商务舱旅客，将能在万米高空享用专 属的星巴克咖啡，将高品质的星巴克体验带到云端。此外，双方将对联合会员权益进行全面升级，引入 积分赠送等多项全新权益，让会员在享受星巴克咖啡与搭乘东航航班出行的每一刻，都能收获更多惊喜 与回报。 星巴克和东航还共同宣布，将聚焦中国云南，持续发掘当地丰富的非物质文化遗产，探索其 ...

Group 1 - Walmart China appoints Liu Peng as the president of Sam's Club, effective immediately, as part of its strategy to increase investment in China and upgrade its business operations [1] - 7-ELEVEn Japan will launch hydrogen-roasted coffee nationwide, developed in collaboration with UCC, priced at 149 yen, approximately 20 yen more than regular hot coffee [3] - Hema has officially launched its hot pot season, with sales increasing by 50% week-on-week, introducing new regional specialties and microwaveable hot pot cup series [5] Group 2 - Tmall Supermarket has initiated its Double 11 self-operated festival, offering over 10,000 products with a total subsidy of 1 billion yuan in coupons [5] - CR Vanguard in Xi'an will undergo a complete upgrade starting November 15, with a clearance sale offering discounts of 50% or more from October 28 to November 14 [6] - Miniso founder Ye Guofu stated that the company is investing heavily in developing its own IP, indicating a shift from retail to cultural creative business [7] Group 3 - Pinduoduo Live has announced support plans for new and quality streamers during the Double 11 event, offering advertising bonuses for completing tasks [8] - Zong Fuli has returned to work at Wahaha as the president of Hongsheng Beverage Group after resigning from her previous roles [9] - Yanzhu Co. reported a decline in revenue and profit for the first three quarters, with revenue at 1.548 billion yuan and net profit at 131 million yuan, down 18.62% and 48.28% year-on-year respectively [12] Group 4 - Miniso opened its first MINISO LAND in Bangkok, focusing on IP collection and experiential retail, featuring over 80 IPs and more than 8,000 SKUs [13] - Starbucks China and China Eastern Airlines launched a "Yunnan Coffee Theme Flight," showcasing the journey of Yunnan coffee from bean to cup [15] - JD Discount Supermarket plans to open new stores in Suqian and Hefei in November, continuing its strategy of offering low prices [16] Group 5 - JD Logistics announced plans to purchase 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance its logistics capabilities [18] - Patek Philippe's sales in the UK increased by 12.4% year-on-year to 360 million pounds, surpassing Rolex and Audemars Piguet [19] - TaTa Le's brand IP "Lele Chicken" made its debut at the 34th China Chef Festival, showcasing a full range of products from basic seasonings to complex flavors [20]