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端午假期北京接待游客821.1万人次,旅游总花费达107.7亿元
Bei Jing Shang Bao· 2025-06-02 13:05
Core Insights - During the Dragon Boat Festival holiday, Beijing received 8.211 million tourists, a year-on-year increase of 5.4%, and achieved a total tourism expenditure of 10.77 billion yuan, up 6.7% from the previous year [1][3][4] Group 1: Tourism Activities - The Beijing Municipal Bureau of Culture and Tourism organized over 1,700 activities under the theme "Endless Dragon Boat Festival, Colorful Summer Journey," blending traditional culture with modern lifestyles [3] - Popular activities included non-heritage experiences and cultural markets, with the Dragon Boat Carnival in Tongzhou attracting approximately 180,000 spectators over three days [3] - The holiday coincided with International Children's Day, leading to a surge in family and educational travel, with themed tours like "Mountain Wild Exploration" gaining popularity [3][4] Group 2: Visitor Statistics - Parks in Beijing welcomed 4.4921 million visitors during the holiday, marking a 14.67% increase compared to the same period last year [4] - The top three parks by visitor numbers were Temple of Heaven (304,800), Grand Canal Cultural Tourism Scenic Area (287,000), and Summer Palace (263,400) [4] - Beijing ranked as the top domestic travel destination, with significant increases in hotel bookings and customized travel services [4][5] Group 3: Inbound Tourism - The inbound tourism market in Beijing showed strong growth, with 67,000 international visitors during the holiday, a 35.8% increase year-on-year, and an expenditure of 720 million yuan, up 41.1% [7] - Cultural experience activities were arranged for over 270 travel merchants from more than 40 countries and regions, enhancing the city's appeal to international tourists [7] Group 4: Accommodation Trends - Data from Muniu Homestay indicated an 18% year-on-year increase in homestay bookings during the holiday, with Beijing being particularly popular among families led by the "post-90s" generation [5]