老城 -146 y a 90 文/福安 2025年，中国文旅产业在政策红利持续释放与消费升级双重驱动下，告别同质化规模扩张，迈入结构性增长新阶段。据国家文旅部核心数据显示，1-11月全 国文旅消费总额突破5.8万亿元，同比增长11.3%，其中四大核心领域表现亮眼，成为驱动市场扩容的核心引擎。 （一）赛事演艺经济：引爆城市消费新热潮 "赛事+文旅"模式持续升温，形成跨城消费闭环。以江苏省城市足球联赛（苏超）为例，175天赛程、85场赛事吸引243万人次现场观赛，直接带动主场城市 餐饮、住宿、零售等关联消费超145亿元。这一成功模式已在江西赣超、广东省超等赛事中快速复制，构建起规模化跨城观赛消费链。与此同时，演唱会经 济成为城市文旅增长新爆点：杭州上半年大型演出吸引85万人次到场，撬动综合消费45亿元；海口全年举办22场大型演唱会，揽客44.11万人次，创造经济 效益21.58亿元，实现"一场演出带火一座城"的效应。 S 2 4 27 8 P. 4 1 1 9 16 100 e with 1 C 0 N （四）科技融合创新：重构文旅消费新体验 数字技术加速渗透，推动文旅消费场景迭代升级。广州长隆"飞鸟乐园"推出V ...

Core Insights - During the Dragon Boat Festival holiday, Beijing received 8.211 million tourists, a year-on-year increase of 5.4%, and achieved a total tourism expenditure of 10.77 billion yuan, up 6.7% from the previous year [1][3][4] Group 1: Tourism Activities - The Beijing Municipal Bureau of Culture and Tourism organized over 1,700 activities under the theme "Endless Dragon Boat Festival, Colorful Summer Journey," blending traditional culture with modern lifestyles [3] - Popular activities included non-heritage experiences and cultural markets, with the Dragon Boat Carnival in Tongzhou attracting approximately 180,000 spectators over three days [3] - The holiday coincided with International Children's Day, leading to a surge in family and educational travel, with themed tours like "Mountain Wild Exploration" gaining popularity [3][4] Group 2: Visitor Statistics - Parks in Beijing welcomed 4.4921 million visitors during the holiday, marking a 14.67% increase compared to the same period last year [4] - The top three parks by visitor numbers were Temple of Heaven (304,800), Grand Canal Cultural Tourism Scenic Area (287,000), and Summer Palace (263,400) [4] - Beijing ranked as the top domestic travel destination, with significant increases in hotel bookings and customized travel services [4][5] Group 3: Inbound Tourism - The inbound tourism market in Beijing showed strong growth, with 67,000 international visitors during the holiday, a 35.8% increase year-on-year, and an expenditure of 720 million yuan, up 41.1% [7] - Cultural experience activities were arranged for over 270 travel merchants from more than 40 countries and regions, enhancing the city's appeal to international tourists [7] Group 4: Accommodation Trends - Data from Muniu Homestay indicated an 18% year-on-year increase in homestay bookings during the holiday, with Beijing being particularly popular among families led by the "post-90s" generation [5]