Core Insights - The South Korean government will implement a temporary visa exemption policy for Chinese group tourists starting from September 29, lasting until June next year, which has led to a significant increase in search volume on various online travel platforms [1][2] - The search volume for flights to Seoul surged by 70% within half an hour of the announcement, with the average ticket price from Shanghai to Seoul being 519 yuan [1] - As of August 6, South Korea ranks third among outbound travel destinations for Chinese tourists, following Japan and Thailand, with a notable increase in travel orders compared to the previous year [1] Travel Industry Impact - Ctrip reported over 500 group tour products available from Shanghai to South Korea, along with 4,000 local tour options, including cruises and customized tours [2] - The visa exemption policy is expected to enhance travel convenience and simplify the visa process, potentially attracting more middle-aged and family travelers, as well as increasing demand from third and fourth-tier cities [2] Tourist Demographics - The majority of tourists traveling to South Korea are young, with 33% being born in the 1990s, 27% in the 1980s, and 19% in the 2000s [1] - The top ten cities contributing tourists to South Korea include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Suzhou, Nanjing, Qingdao, Changsha, and Chengdu [1]