Core Insights - The Chinese irrigation controller market is experiencing rapid growth, driven by the advancement of smart agriculture, urban greening, and water-saving policies, with a market size projected to reach $128 million in 2024 and $322 million by 2031, reflecting a compound annual growth rate (CAGR) of 15.39% [3][8]. Market Overview - The market is diversifying in terms of product types and applications, with smart controllers dominating the market, expected to account for approximately 65% of revenue in 2024 [7][11]. - The primary product categories include smart controllers, timer controllers, and basic controllers, each catering to different user needs and application scenarios [7][11]. Application Areas - Farms are the largest application area for irrigation controllers, with significant demand for automation and precision irrigation due to extensive planting areas [8]. - Orchards are increasingly adopting irrigation control systems, particularly in southern hilly regions, driven by the promotion of integrated water and fertilizer technologies [8]. - Greenhouses require precise control and data interaction, making them a key area for smart controller deployment [8]. - Non-agricultural applications include sports fields and urban landscaping, which demand uniform coverage and timely irrigation [8]. Competitive Landscape - Major players in the Chinese market include Rain Bird Corporation, Hunter Industries, The Toro Company, Dayu Water-saving Group, and Netafim, with the top five companies accounting for over 40% of sales revenue in 2024 [11][17]. - The market is characterized by a trend towards smart solutions, diverse application scenarios, and significant urban-rural disparities [11]. Industry Chain - The industry chain consists of upstream components such as sensors and electronic parts, midstream manufacturers of irrigation controllers, and downstream customers including agricultural growers and municipal greening units [13]. Policy Environment - Key policies promoting efficient water-saving irrigation technologies and the integration of smart irrigation facilities are outlined in various national plans, including the "14th Five-Year" agricultural green development plan and the "National Water Conservation Action Plan" [15].