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日经Gaming精选:提高宝可梦人气的商品企划,相比销售额,更重视趣味性
日经中文网· 2025-07-30 02:49
Core Viewpoint - The article discusses the global success of the Pokémon franchise, highlighting its evolution from a video game to a multi-faceted intellectual property (IP) that includes games, animations, trading cards, and mobile applications, emphasizing its flexible branding strategy and strong corporate values as key factors for its sustained popularity and revenue generation [2][3]. Group 1: Pokémon's Global Impact - As of March 2025, the total shipment of Pokémon-related video game software has exceeded 489 million units [3]. - The Pokémon trading card game has been sold in over 90 countries, with cumulative production exceeding 75 billion cards [3]. - The Pokémon television series has been broadcast in more than 190 countries, showcasing its widespread appeal [3]. Group 2: Upcoming Releases and Innovations - A new installment titled "Pokémon LEGENDS Z-A" is scheduled for release in Fall 2025, aimed at the Nintendo Switch platform [3]. - The franchise continues to expand its mobile application offerings, including titles like "Pokémon GO," "Pokémon Sleep," and "Pokémon Trading Card Game Pocket" [3].