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深圳携宠“微度假”去哪儿?光明区新开宠物友好型文旅综合体
Nan Fang Du Shi Bao· 2026-02-05 14:28
随着经济水平的提升与情感陪伴需求的增长,宠物已成为不少家庭的重要成员,以宠物为核心衍生出的 宠物经济也在持续升温,并成为不少地方促进消费高质量发展的新抓手。 目前,宠悦星乐园室外区域的大小狗放绳区、运动区域、人宠露营区已开放,预计春节前将完成室内区 域中的二层超市、寄养区、宠物芳疗、宠物鲜食区的建设并投入使用。此外,园区将持续完善"游乐 +商业+科普+服务"模式,推动宠物友好餐厅、主题零售、宠物医疗等领域的优质品牌与企业入驻,进 一步完善产业生态。 开业盛典上,该项目负责人表示:"宠悦星不仅是一个商业项目,更是我们践行'所有生命都值得被温柔 以待'理念的实体化答卷。"商户代表也分享了合作感受:"这里为我们提供了一个绝佳的生态平台,让 专业的服务能融入更丰富的场景,与消费者建立更深层的情感连结。" 宠悦星乐园的开业,将助力破解养宠家庭"携宠出行难、活动空间少"的痛点,通过打造区域特色宠物友 好服务节点,填补区域在高品质、一站式携宠休闲度假领域的市场空白,致力打造携宠"微度假"目的 地,服务范围可辐射深圳以及东莞的养宠人群。 据悉,宠悦星乐园定位为"宠物友好型城市第三空间",是集萌宠社交、生态休闲、科普教育、主题 ...
马田街道重磅!4万㎡宠悦星乐园1月下旬启幕——100只萌犬免费入园 重点文商旅项目打造全国宠物经济标杆
Xin Lang Cai Jing· 2026-01-17 09:29
Core Insights - The article highlights the upcoming launch of the Pet Joy Star Park, a pet-friendly urban space aimed at addressing the challenges faced by pet-owning families in urban areas, while also promoting the integration of culture, commerce, and tourism [1][2]. Group 1: Project Overview - Pet Joy Star Park is located near Minghu Park and covers approximately 40,000 square meters, designed as a "third space" for pet-friendly urban living, set to open its outdoor area in late January [1]. - The park will feature a variety of activities including pet socialization, ecological leisure, educational programs, and themed commercial spaces, filling a gap in the local pet-friendly market [1][2]. Group 2: Strategic Development - The project is part of a broader strategy by the Matian Street to develop a composite model that integrates pet parks, ecological leisure, and industrial resources, leveraging nearby Minghu Park and Minghu Zhigu [2]. - The park aims to redefine the relationship between people, pets, and urban environments, creating a one-stop destination for pet-friendly leisure and contributing to regional economic growth [2]. Group 3: Facility Features - The park's outdoor area exceeds 30,000 square meters, divided into four functional zones, including a 12,000 square meter pet activity area, an 8,000 square meter themed event space, a 2,000 square meter interactive social area, and a 10,000 square meter public service area [3]. - The indoor section, approximately 8,100 square meters, will include diverse facilities such as a cat-themed space, a pet hospital, a pet-friendly restaurant, and a smart boarding hotel, aiming to provide comprehensive services for pet owners [3]. Group 4: Market Advantages - Pet Joy Star Park benefits from favorable policies, including support from the Ministry of Housing and Urban-Rural Development for pet-friendly city initiatives, and is positioned within Shenzhen's urban renewal framework [4]. - The park addresses the emotional needs of pet-owning families, catering to over 80% of the national pet population, and is strategically located near major transportation routes to attract visitors from Shenzhen and surrounding areas [4]. Group 5: Partnership and Community Engagement - The park is initiating a global recruitment campaign for quality brands and partners across five categories, including pet medical services, high-end grooming products, and innovative pet-themed experiences [5]. - A promotional event offering free experiences for 100 lucky dogs is underway, encouraging community engagement and raising awareness ahead of the park's opening [8].