Core Insights - The pet food industry in China is experiencing significant investment and growth, highlighted by the recent B+ round financing of Zhongyu Pet Food, led by Shuanghui Development, indicating strong interest from major meat processing companies [1] - The "pet economy" is projected to exceed 1 trillion yuan by 2028, driven by the increasing humanization of pets and rising consumer spending [2][3] Industry Trends - The pet consumption trend is shifting towards "humanization," with a focus on health, specialized care, and emotional needs, leading to the emergence of new service sectors such as entertainment, insurance, and even pet funerals [2][3] - The number of registered pet funeral service companies in China has significantly increased, reflecting a growing market for pet end-of-life services [3] Market Growth - The pet market in urban China is expected to grow, with the number of pet dogs and cats projected to reach 124 million by 2024, and the market size for pet consumption estimated at 300.2 billion yuan, a 7.5% increase year-on-year [2] - The pet insurance sector is also witnessing rapid growth, with a reported 51.3% increase in total premiums in the first half of 2025, reaching approximately 563 million yuan [7] Cross-Industry Participation - Numerous companies from various sectors are entering the pet industry, with notable examples including Delisi and Three Squirrels, which are diversifying their product offerings to include pet food and supplies [6][10] - The trend of cross-industry collaboration is evident, with companies like Haoyue Care expanding into pet-related products such as training pads and wet wipes [7] Technological Advancements - The integration of AI technology in pet products is becoming a key growth driver, with innovations in smart feeding devices and health monitoring systems [8][9] - Companies are focusing on developing a comprehensive range of pet health services, including diagnostics and treatment, leveraging AI for enhanced capabilities [9] International Expansion - Leading companies are increasingly targeting overseas markets, with a focus on establishing global supply chains and production bases to enhance competitiveness in the international pet food market [10]