Group 1 - The "618" mid-year shopping festival continues to thrive, driven by the "trade-in" national subsidy policy and instant delivery services [1][2] - The integration of national subsidies with platform subsidies has significantly boosted sales in the 3C and home appliance categories [2] - Instant retail is becoming a key battleground, with delivery speeds evolving from next-day to hourly and even minute-level delivery [2][3] Group 2 - The demand for fast delivery, especially in fresh produce, pharmaceuticals, and household goods, is expected to increase, making minute-level delivery a competitive focus [3] - E-commerce platforms are enhancing their smart applications, with significant increases in AI model usage and service capabilities [3] - The shift from focusing on gross merchandise volume (GMV) growth to user retention, experience, and brand building reflects a maturing market [6] Group 3 - The cancellation of publicized "618" total transaction volumes by platforms is seen as a sign of the festival's cooling, but it may also indicate a shift towards quality over quantity [6] - The extended duration of this year's "618" is viewed as a response to the "cloud consumption" era, allowing for more flexible sales strategies and better consumer decision-making [6]